Digital Marketing Budget Calculator
Affordable digital marketing starts with a plan — not a guess.
Marketing that works is never accidental. It’s the result of structure, focus, and the right level of investment — planned, measured, and sustained. Affordable marketing isn’t about spending less; it’s about spending wisely to create growth that compounds over time.
Every business has a threshold where marketing becomes truly affordable — the point where investment builds structure, and structure builds momentum. This isn’t about spend, it’s about sustainability.
Estimate Your Monthly Marketing Budget
Use either your annual revenue or a monthly lead target to estimate a realistic monthly budget. This isn't about guesswork — it's about what it takes to compete.
Industry Marketing & Digital Budget Benchmarks
Typical marketing spend as a share of revenue, and how much of that is usually allocated to digital.
| Industry | Marketing Budget (% Revenue) | Digital Allocation (% of Marketing) |
|---|---|---|
| E-commerce & Retail | 5–15% | 50–70% |
| Technology & Software | 10–20% | 60–80% |
| Professional Services | 5–10% | 40–60% |
| Healthcare & Wellness | 5–12% | 40–60% |
| Hospitality & Tourism | 8–15% | 50–70% |
| Financial Services | 5–12% | 40–60% |
| Education & Training | 5–10% | 40–60% |
| Manufacturing & Industrial | 3–8% | 30–50% |
| Nonprofit & Charity | 2–8% | 20–40% |
| Real Estate & Property | 2–8% | 20–40% |
Affordable marketing isn’t about cutting costs — it’s about building momentum. Structure turns every dollar into measurable progress.
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