Social Media Strategy That Connects
Targeted, on-brand campaigns that convert attention into action.
Social media isn’t about posting more — it’s about posting with purpose. At Binary Glyph, we build platform-specific campaigns that match your brand voice, engage the right audiences, and support your broader marketing funnel. No guesswork. No fluff. Just results.
Start Your Social Strategy
Social Strategy That Serves the Funnel
Social media isn’t the goal — it’s the amplifier. We build campaigns that increase brand visibility, spark engagement, and drive traffic into conversion systems like landing pages, lead forms, and remarketing audiences.
Our approach combines audience targeting, platform-specific creative, and performance data to produce content that’s not just seen — but acted on. For most businesses, a monthly investment of $3,000–$5,000 supports content creation, ad strategy, and optimization.
Engagement isn’t enough — alignment is everything. The right strategy turns likes and reach into qualified traffic and measurable growth.
See the System Behind Social CampaignsHow Social Strategy Scales Across Engagements
Social media isn’t one-size-fits-all — it’s a system that evolves. At Binary Glyph, our engagements scale from tactical posting to fully integrated cross-channel campaigns. Each tier adds strategic depth, creative consistency, and performance clarity.
Project Engagement — Campaign Launch
- Platform selection, audience targeting, and goal mapping
- Visual post design and caption copy for a short-term push
- Initial ads setup (boosted or paid) and performance reporting
Maintenance Engagement — Monthly Content + Monitoring
- Content calendar with 4–8 branded posts per month
- Ongoing engagement monitoring and profile tuning
- Post boosting and basic audience testing (platform dependent)
Retainer Engagement — Full-Funnel Social Strategy
- Multi-platform strategy with organic + paid campaigns
- Creative direction, ad spend optimization, and A/B testing
- Analytics integration with your full marketing funnel
Discover where your social strategy fits — project, maintenance, or retainer — and start turning engagement into growth.
See How Engagement Shapes Social MediaTechnical + Creative Social in Action
Social success is built on more than posting. Technical strategy ensures your content reaches the right people, at the right time, through the right platform logic. Creative execution earns attention, communicates clearly, and reinforces your brand.
Platform Strategy
Technical: audience segmentation, posting cadence, ad structure, targeting logic
Creative: tone-of-voice calibration, brand-aligned visuals, messaging strategy
Content Creation
Technical: format optimization (carousel, reel, story, static), scheduling tools
Creative: caption copywriting, visual composition, campaign alignment
Campaign Optimization
Technical: pixel tracking, audience testing, performance metrics, ad budget calibration
Creative: variant testing of creative elements, hook messaging, CTA refinement
Analytics & Reporting
Technical: platform insights, Google Analytics integration, UTM tagging
Creative: content insight synthesis and narrative reporting on brand growth
When targeting, timing, and creative align — social content stops being a task and starts becoming a growth engine.
Ready to see how structured social campaigns can drive real engagement and funnel momentum?
Start Your Social StrategySocial Media Strategy FAQs
How quickly does social media deliver measurable results?
Engagement and reach often improve within the first 30 days. Conversion gains tend to show after 60–90 days of testing, refining, and aligning strategy to real user behavior.
Do you manage both organic and paid campaigns?
Yes — we manage both. Organic posting supports brand visibility, while paid campaigns allow us to test creative, reach new audiences, and retarget qualified users at scale.
Which platforms do you support?
We work primarily with Meta (Facebook + Instagram) and LinkedIn. If your audience lives elsewhere — such as TikTok or YouTube — we assess alignment before allocating time or budget.
Do I need to provide content or assets?
No — we handle all production unless you prefer otherwise. We’ll align brand visuals, write captions, schedule posts, and manage creative feedback. Your approval is part of the workflow.
What kind of businesses benefit most from social campaigns?
Social strategy works best for brands looking to stay top-of-mind, drive mid-funnel engagement, or amplify existing SEO/email performance. Our clients typically invest $3K–$5K/month across channels.
Ready to Turn Social Into a Strategic Growth Channel?
Let’s build a campaign system that moves beyond vanity metrics — one that’s tied to funnel performance, brand clarity, and measurable ROI. If you’re ready for social media that earns its place in your strategy, we’re ready to lead it.
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