- Fee. $3,500, fixed. Credited in full against a Foundation Engagement started within 90 days. If the engagement proceeds, the audit cost you nothing. If it does not, you own a senior diagnosis at a fraction of what the findings are worth. How the fee compares with the market is in the Field Note on how much a marketing audit costs.
- Duration. Two weeks. From access granted to diagnosis delivered.
- Access. Read-only. Analytics, search console, advertising and social accounts, email platform, and CMS. A serious audit reads the real numbers; an audit assembled from screenshots is a conversation, not a diagnosis.
- Deliverable. A documented diagnosis, yours to keep. Findings with evidence, prioritized recommendations with reasoning and rough costs, and the order of operations a repair should follow. Take it to any practice or agency you choose—that is stated in the document itself.
The audit
The marketing audit.
A senior diagnosis of your marketing as one system—strategy, brand, technical infrastructure, content, search, social, paid, and measurement—conducted by the principal and delivered as a documented assessment with prioritized recommendations. Fixed fee, two weeks, and the findings are yours to keep.
What the audit covers
The whole function, not a website scan. The audit examines what is producing measurable results, what is producing activity without results, and what is missing. It reads twelve months or more of data wherever the data exists: analytics, search performance, advertising accounts, email and social engagement, and the technical surfaces underneath them. Where measurement is broken or absent, that finding leads the report, because a business that cannot measure its marketing cannot manage it.
Automated crawls find the same twenty issues on every site. The audit starts where the crawl ends: whether the strategy matches the market, whether the brand carries coherently across surfaces, whether the spend is allocated toward anything that compounds, and what the priority order of repair actually is for this business—not for businesses in general. The practice’s reference notes define the genre: what a marketing audit is, and what the digital scope covers.
The context the diagnosis is calibrated against: run your numbers through the marketing budget calculator. It establishes what businesses of your profile invest, with the method shown—and it is the context the audit's recommendations will be calibrated against.
The terms
Plain terms, stated up front.
Who the audit fits
For established businesses with something to diagnose—roughly $1 million to $10 million in revenue, whose marketing has accumulated across vendors and years without anyone accountable for the whole. If you are pre-revenue, or your marketing consists of one channel run well, the audit will find less than it costs. The practice will say so before taking the fee. The practice is based in Toledo, Ohio, and serves businesses across the region and beyond. For a business in Northwest Ohio, marketing in Toledo starts with the same audit.
The audit is the first step of a six-month marketing strategy and execution engagement at posted terms. To start it, or to ask whether it fits, send a note; the reply comes within two business days.