The audit
The marketing audit.
A senior diagnosis of your marketing as one system—strategy, brand, technical infrastructure, content, search, paid, and measurement—conducted by the principal and delivered as a documented assessment with prioritized recommendations. Fixed fee, two weeks, and the findings are yours to keep.
The whole function, not a website scan.
The audit examines what is producing measurable results, what is producing activity without results, and what is missing. It reads twelve months or more of data wherever the data exists: analytics, search performance, advertising accounts, email engagement, and the technical surfaces underneath them. Where measurement is broken or absent, that finding leads the report, because a business that cannot measure its marketing cannot manage it.
Automated crawls find the same twenty issues on every site. The audit starts where the crawl ends: whether the strategy matches the market, whether the brand carries coherently across surfaces, whether the spend is allocated toward anything that compounds, and what the priority order of repair actually is for this business—not for businesses in general.
Plain terms, stated up front.
- Fee
-
$3,500, fixed
Credited in full against a Foundation Engagement started within 90 days. If the engagement proceeds, the audit cost you nothing. If it does not, you own a senior diagnosis at a fraction of what the findings are worth.
- Duration
-
Two weeks
From access granted to diagnosis delivered.
- Access
-
Read-only
Analytics, search console, advertising accounts, email platform, and CMS. A serious audit reads the real numbers; an audit assembled from screenshots is a conversation, not a diagnosis.
- Deliverable
-
A documented diagnosis, yours to keep
Findings with evidence, prioritized recommendations with reasoning and rough costs, and the order of operations a repair should follow. Take it to any practice or agency you choose—that is stated in the document itself.
For established businesses with something to diagnose.
The audit serves established businesses, roughly $1 million to $10 million in revenue, whose marketing has accumulated across vendors and years without anyone accountable for the whole. If you are pre-revenue, or your marketing consists of one channel run well, the audit will find less than it costs. The practice will say so before taking the fee.
A useful first step either way: run your numbers through the marketing budget calculator. It establishes what businesses of your profile invest, with the method shown—and it is the context the audit's recommendations will be calibrated against.
To start the audit, or to ask whether it fits, begin a conversation →