Tools
Tools that show their work.
Each tool runs on the same research as the practice’s writing and publishes its method in full on the page. Nothing is gated, and no contact information is collected. The reference writing behind the tools lives at Writing.
Marketing budget calculator
Recommends a marketing investment level from seven inputs—revenue, sector, competitive density, objective, sales cycle, brand position, and current spend. Anchored on the CMO Survey and Gartner data, with the complete calculation shown against your numbers.
Marketing visibility check
Fourteen plain questions about the places marketing fails out of sight—lead notifications, email authentication, who holds the hosting keys, whether ad spend is measured to customers. Returns an honest map of your blind spots, with no score and no email gate. The calculator’s diagnostic sibling.
AI visibility check
Reads your site the way an AI crawler does and returns the business a machine can actually assemble from it—name, what you do, where, how to reach you—with a blank wherever the site is silent. Scores twenty-eight signals across access, legibility, and identity, method published in full. Nothing gated.