Digital Marketing Agency – Toledo, OH

Content Marketing Services to Help Your Business Succeed

Binary Glyph Media Is a Full-Service Digital Marketing Agency Offering Content Strategy And Management To Small Businesses in Toledo, Ohio and Beyond.

content marketing services and strategy
content marketing services

Discover New Opportunities and Increase Revenue With Our Content Creation and Management Services!

Marketing your brand online without a strategic content marketing plan is a sure-fire way to lose time, money, and resources. Call today to find out how the team at our top digital marketing agency can help your business flourish.

The Importance of Content Marketing Services

Growing a business in today's digital world requires expertise and advanced marketing techniques. An effective content marketing strategy will allow you to:

  • Increase your customer reach
  • Better target your audience
  • Save time and money
  • Grow traffic
  • Generate more revenue
  • Monitor campaign performance
  • Build a brand reputation
  • Scale your business
  • Achieve your business goals faster

Content Marketing for Your Business

The world of digital marketing is changing constantly, and it takes knowledge and skill to navigate it successfully. That’s where we come in. Our expert team can create, design, and implement results-driven content that will work perfectly across your websites, SEO, social media, email marketing, and ad campaigns.

Powerful Content Strategy That Gets Results

We create effective digital and content marketing strategies that help companies like yours achieve their goals. Here are some of the elements we can include in your custom content marketing plan.

Copywriting

Whether it's an inspirational blog, an engaging infographic, or a great video, the most effective content grows revenue by giving customers information that makes their lives easier and happier.

Our experienced team has developed content marketing strategies that connect brands in a number of industries with their target customers. So, whether you need an SEO-friendly website or a series of ads, we've got the skills to persuade customers at every point of the buyer journey.

  • Landing pages
  • Compelling web content
  • Blog articles
  • Ads and promotional materials
  • Infographics
  • Video scripts

Graphic Design

We'll make sure you have exactly the right combination of custom-designed web and social media graphics to represent your brand successfully. Our in-house digital design team will create colorful visuals that will perfectly display your products and grab your clients' attention fast.

  • Social media graphics
  • Web graphics
  • Infographics
  • Ads and print campaigns
  • Logos and brand designs

Landing Pages

Our high-impact landing pages will engage customers and increase conversions. We can integrate them with your website, email marketing, and social media campaign. We can also create a series of landing pages so we can test them for you to see which format converts best.

  • Promote your goods and services
  • Advertise your brand
  • Engage new customers

SEO

Search accounts for over half of total website visitors, making it a vital part of a content marketing strategy for any company.

Users who find businesses using search engines like Google are more engaged. Therefore, it makes sense that searches should be at the heart of any campaign. A sponsored search or PPC campaign can also drive high-quality search traffic to landing pages and specific goods or services.

  • Achieve better search engine rankings
  • Convert more customers
  • Attract more business

PPC

PPC (pay per click) ads are a fantastic way to reach potential customers and boost your content marketing campaign. Targeting might be based on lists of your website users or the topics and themes of specific web pages. Either way, our PPC specialists will make sure that it works and that it’s cost-effective.

  • Get more exposure
  • Increase conversion rates
  • Raise brand awareness

Email Marketing

One of the best ways to keep customers engaged with your brand, products, or services is to build an email list. You can use the list to keep customers who have expressed an interest in your company up to date with news and special offers.

  • Send subscribers special promotions and offers
  • A/B test content to improve open rates
  • Use engaging email campaigns to upsell

Social Media Marketing

While social media marketing is a great way to stay in contact with your audience and grow your brand's authority, the best results come from targeting specific customer groups.

Our social media specialists will choose the right platform for your business and then generate engaging content to help you reach more customers.

  • Create social media posts and graphics
  • Increase brand reach
  • Create and manage effective ads

Video Content

Because most people prefer visual content, video marketing has become an increasingly popular way to reach potential customers. Videos can be used on your website and various social media platforms. Here are some interesting statistics that will make you want to consider video as part of your content marketing strategy:

  • Over half of people now watch videos online every day
  • Putting video content on a landing page can increase conversion rates by 80%
  • Online shoppers who watch demo videos are almost twice as likely to buy
  • On average, people spend nearly three times as much on pages with video content

Our Agency Understands Content Marketing

Finding a top-notch agency that offers great web content, effective social media marketing, quality graphic design, eCommerce, SEO, and PPC solutions can be tricky. All too often, internet marketing firms over-promise and under-deliver. When it comes to selecting the right partner for your content marketing and management, choose carefully if you want to get great results.

Binary Glyph Content Marketing Process

Binary Glyph Media will audit your entire online presence, develop your content marketing strategy, and analyze and report the results.

Step One:

Speak to Our Team

Get in touch and our online marketing team will explain how a content marketing strategy can help your company presence grow online.

Speak to Our Team
Step Two:

Content Marketing Review

Once we've gathered all of the information we need about your business, we'll analyze your current digital marketing to see how we can best develop your content marketing strategy for greater success.

Content Marketing Review
Step Three:

Content Marketing Plan

We devise a custom strategy based on what you hope to achieve and your budget. Once this has been agreed upon, we’ll get to work developing content that gets you more sales and increases revenue.

Content Marketing Plan
Step Four:

Monitoring Performance

When all of your content marketing is in place, we will track its success and send you regular performance reports, as well as perform ongoing content management, to help you achieve even more growth and success.

Monitoring Performance

Content Marketing Articles

Read our latest articles on content marketing topics.

Costs and Schedule

Whether you’re looking for a one-off campaign or a regular monthly plan, we can create the cost-effective content you need to get great results.

Find Out How Our Content Marketing Skills Can Help Win You More Business!

If your current content marketing isn't delivering, give our Ohio office a call to speak to the Binary Glyph team now!