Digital Marketing Agency – Toledo, OH

Successful Social Media Marketing for a Small Business

Binary Glyph Media Offers Premium Social Media Marketing Services for Small Businesses in Toledo and NW Ohio.

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social media marketing

If You Want a Powerful Social Media Marketing Campaign That Will Get Results, Call Now!

In today's highly competitive digital economy, having an active social media presence is more important than ever for any business trying to engage customers and build brand awareness.

Call now to discover how we can improve your social media marketing! 419.702.0858

What Is Social Media Marketing?

Billions of people worldwide regularly use social media platforms like Twitter, Facebook, Instagram, Pinterest, and LinkedIn.

Social media marketing involves creating and customizing company profiles for these various platforms and then producing and posting content that will engage new customers and appeal to your existing ones.

Mastering the Social Media Maze

Every platform is different, and they all require content to be tailored to the users of that platform. That’s why your business needs to have an effective and laser-targeted social media campaign.

Mastering the social media maze can be completely overwhelming, especially when you are already dealing with the pressures of running a business. That’s where we can help. We combine the latest technology with our knowledge and experience to successfully manage the social media profiles on your platforms of choice.

Social Media Marketing Campaigns

Our social media marketing campaigns will promote awareness of your brand, increase traffic and conversions, and position your company for long-term success.

  • Custom social media posts
  • Hashtags, tagging, and sharing
  • Captions and post-optimization
  • Profile set up and customization
  • Location-specific content
  • Ad campaign creation
  • Managed service with scheduled content
  • Monthly analytics and reporting

Customers Love Social

It used to be that all you needed to succeed online was a website and some basic SEO, but social media has changed the nature of digital marketing drastically.

Facebook and other social networks are now more widespread and the importance of social media marketing has grown. Social media is used by more than half of the world's population. It doesn't matter who your buyers are, where they live, or how old they are, they’re on social.

Every day, more and more people rely on social media mentions to find new products and services. This includes everything from influencer endorsements and other sponsored marketing to organic content and user recommendations.

Social Media Offers Cost-Effective Marketing Opportunities

Because social media is now such an integral part of our lives, virtually any company can take advantage of platforms like Facebook, Twitter, and Instagram to increase exposure and create more interest in their brand.

Although some of our customers were already on social media when they approached us, their campaigns weren’t working, and they didn’t understand why. We were able to review their social media profiles and content and devise a new approach to manage their presence on social media successfully.

Measuring Social Media Success

When you are running a social media campaign, it’s vital to monitor and analyze what is getting the best results and why. We do that regularly and it allows us to tweak your campaign to improve it.

When you work with us, you are harnessing the collective knowledge of experts with considerable experience in the digital domain. We’ve put together and run countless social media campaigns and we know what works. We understand what it takes to capture the attention of your target audience while driving conversions and raising brand awareness.

We think you’ll be surprised by just how effective these campaigns are and how much they can grow your business.

If you're ready to put our expertise to work for you, we'd be delighted to speak to you to tell you how we can help you to get more customers and increase sales.

How The Social Media Marketing Process Works

At Binary Glyph Media, we have created an effective process for managing social media campaigns that are impactful and engaging. Here's a simple breakdown of the steps we take:

Step One:

Contact Us

When you get in touch, we will begin by gathering as much information as we can about your company, including information about your clients and competitors. Then we do a comprehensive assessment of your social media and existing strategy.

Contact Us
Step Two:

Social Media Marketing Plan

As soon as we have a full picture, our social media team will build and implement a customized plan for your business and target audience. It will include all the elements of a successful social media management strategy, including audience personas and a detailed analysis of which social media networks are most likely to get you good results.

Social Media Marketing Plan
Step Three:

Content Creation and Management

When we know what your business needs in terms of social media, we will get to work developing original content relevant to your target audience. We will also research optimal posting times and how often content should be posted. If we think it fits well for your strategy, we will create, run and test an ad campaign.

Content Creation and Management
Step Four:

Monitoring Results

Monitoring user engagement and fostering relationships with the people you want to reach are two important aspects of social media marketing. That’s why we will monitor the results we get and tailor your campaign accordingly. It’s also important to integrate your social media strategy with the other elements of your digital marketing strategy, including SEO, content marketing, PPC, and email marketing.

Monitoring Results

Social Media Marketing Articles

Read our latest articles on social media marketing topics.

Campaign Costs

As business owners, we understand that you have a budget, and every dollar counts. We promise to handle your brand and budget with the same care and respect that we use for our own.

Binary Glyph Media

We create successful social media marketing campaigns that produce measurable results. We aim to help you improve your return on investment, get more conversions, and increase sales.

To Give Your Social Media the Boost It Needs, Give Us a Call Today!

We combine the newest technology with years of experience in the field to create a powerful social media campaign that will get measurable results for your business. Our office is located in Toledo and we are proud to serve customers from the North West Ohio area, including Maumee, Perrysburg, Sylvania, and Waterville.

To give your social media the boost it needs, give us a call today.