Growing Your Email List
There are a variety of ways we grow your email list. This is typically through the creation of lead magnets, or special offers, that entice site visitors to provide you with their email address in exchange for something they want. For example, special offer codes, free content, eBooks, and similar custom incentives targeted to your audience.
As an email marketing agency, our next step will be to integrate call-to-actions into your website to advertise your lead magnets. This will help you convert site visitors into email subscribers. Typical CTA elements on a business website include hovering headers, site pop-ups, and sliding sidebar forms.
The quickest way to expand your list is to combine several effective methods. Lead magnets are one of these. We can assist you in developing effective lead magnets and then promoting them on social media and through search to increase client interaction.
For instance, we can develop a custom landing page that invites site visitors to subscribe to your email list.
Email Marketing Service Integration
If you already use an email marketing service or software, we can integrate it with our technology and use it for your campaign. If you are new to email marketing, we can guide you toward the best solution for your business and set it up.
Your customers love to receive high-quality email content that informs or helps them in some way, like special offers, information about forthcoming events, new product launches, and more. Our email marketing experts will create email newsletters that are tailored to exactly what your customers want.
Email List Maintenance
When you have an email list, it’s critical to maintain it properly. If your customers do not open or respond to your emails, it could have a detrimental effect and your messages might be marked as spam.
When we run your campaign, we continuously check your contacts' engagement level to ensure that your email list is active.
Email Marketing Analytics
Our team measures your campaigns continually to see how well they are performing. We keep you up to date with this by delivering monthly reports describing the work we’ve done and detailing the campaign analytics.
These look at metrics like how many subscribers you have gained, your email open rates, click-through rates, and conversions. Checking these results regularly is vital as it allows us to fine-tune your campaign to make sure it’s always as effective as possible.
- Email marketing analytics
- Efficient list maintenance
- Monthly performance reports
- Engaging email newsletters
- Lead magnets and website CTAs
- Email service integration