Digital Marketing Agency – Toledo, OH

High-Powered Email Marketing Campaigns That Get Results

Binary Glyph Media Is a Top-Rated Digital Marketing Agency Specializing in Effective Email Marketing Campaigns for Small Business.

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email marketing campaigns

Grow Sales and Engage New Customers With Persuasive Email Marketing!

Your customers like to receive emails from the companies they do business with, but they want the content to be high quality, engaging and useful. Our expert email marketing team will create emails that your subscribers will adore.

Give us a call to discover what a good email marketing campaign could do for your business!

What Is Email Marketing?

Email marketing uses emails to promote a company's products and services while encouraging brand loyalty. It’s an excellent way to inform your customers about new initiatives, special offers, discounts, forthcoming events, and more.

It can also be used to educate or engage your customers between purchases. At Binary Glyph Media, we can design, build, and optimize your email marketing campaigns for success and maximum ROI.

Persuasive Email Marketing

Our email marketing experts will develop appealing newsletters to increase brand awareness and engage your target audience. We use a select combination of methods—like drip campaigns and automated email sequences—to send a regulated stream of emails to your leads.

Affordable B2C and B2B Email Marketing That Works

Email marketing is not new, but it is cost-effective and one of the most powerful B2B and B2C marketing techniques available. Here are a few of the things you can do with it:

  • Offer subscribers discounts, promotions, and more
  • Improve open rates by using split testing
  • Let your customers choose how often they receive messages
  • Allow subscribers to select the type of content they receive
  • Use opt-ins and validate email addresses
  • Purge lists to remove unresponsive subscribers

Email Marketing Campaign Strategy

Our initial task is always to create an email marketing strategy. We begin by doing audience research so we can select the most appropriate consumers to target. Once we have clearly identified your target market, we develop an email content plan that outlines your brand's message and offerings.

Finally, we create a schedule for your email campaigns and define your marketing funnel.

Growing Your Email List

There are a variety of ways we grow your email list. This is typically through the creation of lead magnets, or special offers, that entice site visitors to provide you with their email address in exchange for something they want. For example, special offer codes, free content, eBooks, and similar custom incentives targeted to your audience.

Website CTAs

As an email marketing agency, our next step will be to integrate call-to-actions into your website to advertise your lead magnets. This will help you convert site visitors into email subscribers. Typical CTA elements on a business website include hovering headers, site pop-ups, and sliding sidebar forms.

Lead Magnets

The quickest way to expand your list is to combine several effective methods. Lead magnets are one of these. We can assist you in developing effective lead magnets and then promoting them on social media and through search to increase client interaction.

For instance, we can develop a custom landing page that invites site visitors to subscribe to your email list.

Email Marketing Service Integration

If you already use an email marketing service or software, we can integrate it with our technology and use it for your campaign. If you are new to email marketing, we can guide you toward the best solution for your business and set it up.

Email Newsletters

Your customers love to receive high-quality email content that informs or helps them in some way, like special offers, information about forthcoming events, new product launches, and more. Our email marketing experts will create email newsletters that are tailored to exactly what your customers want.

Email List Maintenance

When you have an email list, it’s critical to maintain it properly. If your customers do not open or respond to your emails, it could have a detrimental effect and your messages might be marked as spam.

When we run your campaign, we continuously check your contacts' engagement level to ensure that your email list is active.

Email Marketing Analytics

Our team measures your campaigns continually to see how well they are performing. We keep you up to date with this by delivering monthly reports describing the work we’ve done and detailing the campaign analytics.

These look at metrics like how many subscribers you have gained, your email open rates, click-through rates, and conversions. Checking these results regularly is vital as it allows us to fine-tune your campaign to make sure it’s always as effective as possible.

  • Email marketing analytics
  • Efficient list maintenance
  • Monthly performance reports
  • Engaging email newsletters
  • Lead magnets and website CTAs
  • Email service integration

Stages in Our Process

The Binary Glyph Media team has perfected the process for deploying successful email marketing campaigns. The following steps have proven to be the most effective:

Step One:

You Give Us a Call

Contact us to speak to a member of our digital marketing team about growing your business with email marketing. We will be happy to explain the entire process and answer any questions you may have.

You Give Us a Call
Step Two:

We Review and Identify a Strategy

Once we understand more about the way your business works, and what you would like to achieve with an email marketing campaign, the team will evaluate your needs and identify the most effective strategy for meeting your goals.

We Review and Identify a Strategy
Step Three:

We Create Your Email Marketing Campaign

At this point, we develop a customized plan for your company. After we've agreed upon a strategy, we develop an impactful email marketing campaign that will help your business grow and attain greater success.

We Create Your Email Marketing Campaign
Step Four:

We Monitor Your Email Campaign

After we've created your strategy and begun implementing it, we'll provide you with regular updates. We keep track of all your campaigns and make any necessary adjustments to the strategy using our specialized analytics and monitoring.

We Monitor Your Email Campaign

Email Marketing Articles

Read our latest articles on email marketing topics.

Email Marketing Costs

Our email marketing services are priced to fit the budget of any small business. This is a major benefit for your company as not only are you getting expert email marketing services, but you won’t have the outlay of hiring an employee to create and manage campaigns.

Binary Glyph Media

We provide a wide range of affordable digital marketing services for smaller companies, including website development and design, email marketing, search engine marketing (SEO), pay-per-click (PPC) advertising, social media marketing (SMM), and content creation and management.

Our office is in Toledo, Ohio and we are pleased to serve customers from Maumee, Perrysburg, Sylvania, and Waterville.

Unleash the Potential of Email Marketing for Your Business!

We combine cutting-edge technology with years of industry experience to guarantee the success of your email marketing and other digital campaigns

Don't delay, Book a call with us today to start an email marketing campaign.