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Many businesses fixate on a single question when evaluating SEO performance: “How do we increase our domain authority?” The problem is that domain authority is not a business outcome. It’s a third-party estimate—and chasing it directly often leads companies to invest in the wrong activities.
Real search authority is not built by gaming metrics. It is built through structure, relevance, and consistency. When those systems are in place, rankings improve, visibility expands, and metrics like domain authority rise naturally as a side effect—not as the objective.
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In the dynamic world of the internet, Google constantly refines its algorithm to enhance the quality and relevance of search results. One of the most significant updates in recent years was the 2014 introduction of EAT (Expertise, Authority, and Trustworthiness). Fast forward to today, and the E-EAT algorithm emerges, taking into account the growing prevalence of AI-generated content.
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If you are a business owner in Toledo, Ohio, attracting local customers through search requires more than guesswork. Keyword research is the foundation of any effective local SEO strategy, and without it, even well-designed websites struggle to compete.
This guide walks through a practical, step-by-step approach to keyword research for Toledo-based businesses, focusing on how to identify search intent, prioritize opportunities, and apply keywords in a way that supports long-term local visibility.
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Suppose you run a plumbing business in Northwest Ohio or anywhere else for that matter. In that case, you're likely looking for ways to generate more leads and grow your business with a plumbing SEO strategy.
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If you are a small business owner, chances are you've heard of local search engine marketing to increase your visibility and reach potential customers.
But where do you start?
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Search engine optimization (SEO) is essential for any business looking to expand its online presence. But SEO is costly. So, what can you expect regarding the cost of managed SEO services in 2023?
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Struggling to rank your website higher in search engine results? While off-page strategies like backlinks get attention, your on-page SEO might be the real difference-maker. Done right, it builds relevance, boosts visibility, and delivers long-term rankings.
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If you want to make the most of your SEO strategy, you need SEO copywriting. Here's everything you need to know about SEO copywriting, including what it is and why it's crucial for every business.
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If you're working in SEO, then you know that reporting is a big part of your job. And if you're new to the field, you might wonder what makes excellent SEO reports. After all, there are a lot of data points to consider, and it can be tough to know which ones to include (and how to present them in a digestible and actionable way).
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