As a local electrician or small business, you want to be easily found online and get more customers. You need a good electrician SEO strategy. This guide will shine some light on how to get started.
Did you know that 28% of local searches result in a purchase? This means that as a local service business in Northwest Ohio, you can’t afford to not invest in electrician SEO.
After all, electricians are usually always in need of more customers and a web page is the best way to get your electrician business some well-earned attention. However, electrician SEO is not easy and it often falls to the wayside as electricians focus on their work.
This is a mistake! The same study mentioned above also showed that 60% of consumers begin their local search online. This means that if your website isn’t ranking high enough in search results, you could miss out on tons of potential clients.
Luckily, there are some simple steps you can take to improve your electrician SEO and get your website ranking higher in search results. Here’s what to know and how to implement SEO tactics that’ll help you grow your business.
What Is SEO?
SEO is short for “search engine optimization.”
It is a type of digital marketing strategy that you can use in order to improve your website's visibility in search results on Google and other search engines.
How do you do that, though? What does SEO work include?
Usually, you enhance your SEO by optimizing on-page content like blog posts, website pages, titles, meta descriptions, and keywords. When you do that, you’re making it more visible to Google crawlers.
Other SEO tactics and tasks include optimizing a website to make it load faster and so that it’s more mobile-friendly. Some technical SEO gurus will offer to improve the structure of your website’s layout or code to really improve the rankings.
In addition, SEO includes getting high-quality backlinks from other websites to yours as this builds trust with Google, ultimately leading to higher rankings.
While this might sound like a lot of work, it’s ultimately a great way to ensure that people in your local area. If you’re able to invest in local electrician SEO and do it right then you’ll be able to win new customers organically without publishing ads.
Different Types of Electrician SEO
By understanding the different types of SEO and how they work for electricians, you’re able to develop an effective SEO strategy that will help you achieve your business goals.
There are many different types of SEO, but you’re mostly able to divide this type of digital marketing into a few main categories.
One way to optimize your website is through on-page optimization. This involves making sure that your website's title, meta tags, and content are all optimized for the keywords you're targeting.
Electrician SEO which falls into the category of “on-page optimization” involves optimizing your website for keywords that potential customers are likely to use when searching for businesses like yours.
This means engaging in tasks such as keyword research for electrical contractors or electrician services. You would then use those keywords throughout all of your website content, including your blogs, meta tags, and
On-page optimization can be a bit technical, but it's important to make sure that you do it right if you want to improve your SEO. It’s also designed to be a bit more long-term than other types of digital marketing like paid ads.
Off-page SEO refers to the efforts made outside of a website to impact its ranking in search engine results pages (SERPs). It is a catch-all term for everything that isn’t directly related to the content or design of a page.
There are many different types of off-page SEO, but some of the most common and effective methods include link building, social media promotion, and directory listings.
Link building is the process of acquiring links from other websites. Google uses links as a way to determine the authority and relevancy of a website, so acquiring links from high-quality websites can have a positive impact on your website’s SEO.
Social media promotion involves using social media platforms like Facebook, Twitter, and Instagram to drive traffic to a website. Platforms like these are also valuable for building relationships with potential customers and developing a brand identity.
Ultimately, social media can be a great way to build brand trust. Once you’ve developed trust and a relationship with local users in Northwest Ohio, you can direct them to your electrician website where they can view your services.
Because you’re already done most of the “pre” selling needed to hook them, you’re just able to enjoy the boost in traffic (pretty much for free!).
Directory listings are another way to help potential customers find your website. Namely, as a local service business in Toledo or Northwest Ohio, this is going to mean creating and optimizing a Google My Business listing.
When customers search for your business on Google, they'll see your Business Profile, which includes your business name, hours, contact information, and reviews. You can also use your Business Profile to post updates about your business, such as announcements or deals.
Your Business Profile is another way to get your business name and address in front of potential customers. This helps search engines match your website to relevant searches, which can improve your chances of ranking in the search results.
Active businesses with many reviews and photos tend to rank higher in the search results than inactive businesses. Encouraging customers to leave reviews and upload photos can help improve your business's ranking.
Local SEO is a type of SEO where you optimize your website or a single web page for local search results. You’re able to do this by including relevant keywords in the website content, as well as providing accurate information about the products or services offered.
Local SEO can be beneficial for businesses that offer products or services to local customers, as it can help them to appear in top search results. In addition, local SEO can also help to build brand awareness and promote positive customer reviews.
As a service business, local SEO is extremely important for you. Figure out what your customers often search for. Do they search for “electrician near me,” “best Toledo electrician,” or other search terms?
Whatever they’re looking for locally, use those keywords on your website!
Why Is SEO Important for Electricians?
Now that you know what SEO is and what different types of SEO work best for electricians, you might still be wondering, “Well why does this apply to me?”
As an electrician, you understand the importance of being visible to your target audience. After all, if potential customers can't find you, they can't hire you. That's where SEO comes in.
Electrician SEO services can help you to rank higher in search engine results pages, making it more likely that people in your area will find you when they're searching for an electrician.
And when people are able to find you easily, that means more business for you. Ultimately, though, electrician SEO services can help you to get found by potential customers who are already interested in what you have to offer.
People are absolutely searching for what you have to offer. Investing in SEO services with the right agency means that you’ll be the No. 1 website that comes up every time your dream customer searches for you.
Think of SEO and your high-ranked website like a great salesperson that works 24/7 for you. Instead of calling a sales center, someone Googles services you offer. Instead of a real salesperson answering the phone, your website pops up as the first result.
We know that ranking No.1 generates a typical CTR of 39.6%. So because you’ve invested in electrician SEO, you’re getting nearly 40% of all the traffic searching for your services. You couldn’t pay a salesperson to sell your electrician services that well!
If you’re still not convinced, though, then here’s why it’s a good idea to invest in SEO as an electrician in Northwest Ohio.
SEO Works Great for Local Searches
When someone is in need of an electrician, they will most likely turn to the internet for help. This is where SEO comes into play.
By optimizing your website for relevant keywords, you can ensure that your site appears as the top result when someone searches for an electrician in your area.
Ultimately, SEO works great for local electricians because it allows you to target a specific geographic area. This ensures that you are reaching people who are actually in need of your services.
In addition, SEO also allows you to build trust and credibility with potential customers by providing them with relevant and useful information.
Electrician SEO Can Help You Generate “Free” Leads
Electrician SEO is a process that can help electricians generate leads through the organic search results of Google and other search engines. In order to understand how electrician SEO works, it is important to first understand how electricians ideally generate leads.
Generally, you probably generate leads through two primary channels: paid advertising and organic search traffic. Paid advertising, such as Google Ads, allows you to bid on keywords and have your website appear in the sponsored results section of the SERP.
However, this approach can be very costly, as you’re essentially paying for each individual lead. Electrician SEO, on the other hand, allows you to generate leads organically, through the free or “natural” search results of the SERP.
This means that you’re not paying for each individual lead, making electrician SEO a much more cost-effective solution for generating leads.
Investing in SEO Can Be a Long-Lasting Investment
Electrician SEO is a long-term investment, sure. However, it can improve your website visibility and organic web traffic levels over time in a way that is sustainable and lasting.
And, unlike many other marketing investments, electrician SEO can provide a lasting return on investment even after the initial SEO work has been completed.
While you’ll still need to optimize your website with new keywords and fresh, quality content from time to time, it doesn’t require the ongoing investment that paid ads might.
If the SEO agency you’re working with is really great and does their competitor research right then you might find that you’ll be ranked No. 1 for months or years to come.
Common Mistakes Electricians Make With SEO
So you’re ready to invest in SEO but want to go at it alone first? That’s fair. However, there are a few common mistakes electricians make with SEO.
Not Using the Right Keywords
If you're an electrician, there's a good chance you're not using SEO to its full potential. This is likely due to not using the right keywords.
In general, it’s always best to use long-tail keywords. For example, "electrician" is a great keyword, but it's also very competitive. A better keyword would be something like "residential electrician" or "electrical contractor."
What’s even better is combining long-tail keywords with local SEO. Try getting specific and using neighborhoods in Toledo combined with “electrician” to see if hyperlocal searches help yield more leads.
By being specific, you can better target your ideal customers and improve your chances of ranking high in search results.
Not Publishing the Right Content
Electrician SEO is all about helping your website rank higher in search engine results pages, and one of the best ways to do that is by creating keyword-rich content that's informative and useful.
However, electricians often make the mistake of publishing content that's either too technical or too sales-oriented. As a result, their content doesn't appeal to potential customers or search engines, and they miss out on a valuable opportunity to attract new leads.
If you want your electrician SEO efforts to be successful, make sure you're publishing the right kind of content.
Focus on creating informative, keyword-rich articles that will appeal to both potential customers and search engines. Make them easy to understand and ensure that they’re useful to your target audience.
For example, if you find that a common issue most of your clients in Toledo have is how to reset their breaker, create a simple step-by-step guide on how to do just that!
Focusing on Quantity Over Quality
One of the most common mistakes electricians make with SEO is focusing on quantity over quality. It's easy to get caught up in the numbers game and try to stuff as many keywords onto your website as possible.
However, this can actually do more harm than good. Not only will search engines penalize you for keyword stuffing, but it will also make your site difficult to read and navigate.
Instead of worrying about cramming in as many keywords as possible, focus on creating high-quality content that is relevant to your business.
Quality is always going to be better, even if you’re only able to focus on one keyword. In fact, it’s better to focus on one keyword! One of the biggest SEO trends this year is to focus on EAT (Expertise, Authoritativeness, Trustworthiness).
How to Improve Electrician SEO
If you're an electrician, then by this point of our guide you know that local SEO is essential to get found by potential customers. If you’ve done some SEO work but aren’t sure where to start improving after reading through our tips, then here’s where to get started.
First, we suggest that you claim your Google My Business listing. Then, be sure that you’re encouraging past, current, and future clients to leave reviews. Offer a discount on their next service with you in exchange for a review.
Then, make sure your website is optimized for local keywords. Include things like your city or state in your titles and tags so that people can find you more easily.
As part of optimizing your website, make sure that your contact information is up-to-date and easy to find. Include your phone number, address, and email address on every page of your website.
Finally, start focusing on providing quality content that helps solve problems. Electricians are sought out for their expertise, so make sure the content on your website reflects that.
Write blog posts. Offer free guides. Show off your knowledge so that anybody who visits your site trusts, without a doubt, that you’re the best electrician in Northwest Ohio.
How to Track & Optimize Your SEO Efforts
In order to really maximize your SEO efforts, you need to track your progress and make data-driven decisions.
To track your SEO progress, start by setting electrician SEO goals that are aligned with your business objectives.
Then, use keyword tracking tools to monitor your electrician website's electrician rankings in Google search. Semrush and Ahrefs are two great options but they are paid.
If you’re working with an agency then they’ll likely track this all for you. If they don’t (and they should!) then just ask.
Finally, analyze your website traffic data to identify which SEO tactics are driving the most web traffic and leads. Use these insights to optimize your electrician SEO strategy and improve your electrician marketing results.
Tools & Resources to Help With Electrician SEO
While there's no magic bullet when it comes to electrician SEO, there are a number of tools that can help you get started.
One of the most important tools for electrician SEO is keyword research. Keyword research allows you to identify the terms and phrases that potential customers are using to search for electricians in your area.
Once you know which keywords to target, you can optimize your website and content to include those terms. In addition, you can use keyword-targeted ads to drive more targeted traffic to your site.
How do you find those keywords? One great platform is Google Keyword Planner. You can use it to research the best keywords to target for your electrician business.
Just enter some basic information about your business and location, and Google Keyword Planner will give you a list of relevant keywords and how many people are searching for them.
Another useful tool is Google Trends. This lets you see how popular certain keywords are over time. This can be helpful in choosing the right keywords to target, as well as determining when is the best time to start promoting them.
How to Stay Up to Date With SEO Trends
If you're an electrician, it's important to stay up to date with the latest SEO trends. How do you do that when you’re busy?
First, keep an eye on the search engines themselves. Google, Bing, and other major search engines are constantly changing their algorithms, and these changes can have a big impact on your electrician SEO strategy.
By keeping tabs on the latest updates, you can adjust your approach as needed to ensure that your website continues to rank highly in search results.
Then, as mentioned above, be sure to monitor your website's performance. Use tools like Google Analytics to track how well your site is doing in terms of search engine traffic.
This data can give you insight into which keywords and phrases are working well for you, and which ones need more work.
Finally, keep an eye on your competition. Google them frequently to see what comes up and if they’ve updated their content!
It's important to know what electrician SEO strategies your competitors are using so that you can stay one step ahead of them.
Ready to Invest in Electrician SEO?
Are you opening a new electrical services business in Northwest Ohio? Or are you just looking to expand your current business in the electrical sub-industry?
In either case, you'll want to make sure that you're using electrician SEO to make sure people can find you online.
At Binary Glyph Media, we offer a full range of digital marketing services including SEO that can help you succeed, scale, and ultimately gain more customers.
If you're ready to invest in your business through SEO or other digital marketing tactics, schedule a call with one of our experts.