If you want to make your mark as a painting contractor, you must attract new customers on a regular basis. Owning a painting company is challenging. With so many competitors, painting contractors must find ways to stand out and get noticed by potential customers in their local area.
There are many ways to accomplish this. However, one of the best methods is to utilize Search Engine Optimization (SEO).
While paid search advertising can get your painting company exposure quickly, it’s more cost-effective in the long run to focus on organic search. This type of search engine marketing generates website traffic that directly leads to new customers and profits.
Curious as to why painting contractors need SEO services? Then keep on reading. Here are 5 reasons why painting companies need painter SEO.
1. SEO Services Generate Organic Web Traffic
These days, a great deal of marketing occurs online. This stands to reason, as the world essentially revolves around social media platforms and search engines. So, when a home or business owner goes looking for a painter, they're likely going to be searching for one on Google or some other search engine.
The goal for your business, then, is to position your website so that it's noticed during these searches. You want it to appear on the first page of the search, as the first page gets most of the user attention.
This is where SEO comes in. SEO is all about getting your website to rank high on search engines for particular keywords. This way, if someone searches for "painting contractors in Toledo," your website will show up towards the top of the list.
The fact that your website is at the top of the list will result in more users clicking on it. So, in essence, by pursuing SEO, you'll receive more organic web traffic.
There is a whole host of strategies that help a website rank. If you want to rank on the first page consistently, you need to utilize these strategies. An SEO agency can help you facilitate them.
2. SEO Services Help Convert More Sales
Painting contractors who use SEO services can expect to see a significant increase in sales. This is because SEO helps to improve a website's ranking in search engine results pages (SERPs). When a website appears higher in SERPs, it gets more visibility and traffic. This can lead to more sales for painting contractors.
SEO services also help improve the quality of website content. By optimizing website content for search engines, painting contractors can ensure that their website is full of high-quality, relevant content. This helps to build trust and credibility with potential customers, as they can see that you are an expert in your field.
3. SEO Helps Build Your Painting Company Brand
Branding is a big part of running a successful business. By building your brand, you familiarize your business with the public. This familiarity with the public leads to increased consumer trust, which eventually leads to more sales.
There are all sorts of ways to build your brand. However, for local painting contractors, SEO is a highly beneficial avenue to pursue.
SEO gets your website to rank at the tops of search engine pages for particular keywords. This means that every time someone searches said keywords, they see your painting company's name.
They might not always click on your website, but they just might remember your brand. So, in effect, you'll have entered their subconscious as a business that exists in the area.
This small mental seed can grow over time and can even spread to other minds in the area. As more time passes, your brand will become more and more renowned. Then, eventually, your painting business will just be seen as a given; a major player in the town or city in which you exist.
At that point, you'll be making sales with ease. People will almost inherently know your painting company's name and will come to you before all of the other businesses in your area and industry.
4. Painter SEO Services will Optimize Your Local Google My Business Listing
An imperative part of painter SEO is to appear on Google My Business. This is a platform that showcases businesses on Google whenever said businesses are searched for. The businesses on the platform show up at the top of the search page and therefore receive ample exposure to consumers.
You want to have your business included in this bunch. In particular, you want to have your painting business included in the top 3 of the bunch. If you are listed among the top 3 painting contractors, you'll likely receive ample amounts of web traffic.
How do you achieve such? First off, you have to sign up for Google My Business. Then, once you're on it, you need to optimize your profile over time so as to build as much credibility with Google as possible.
You can attempt to do this on your own. However, if you want to ensure that you do it right, and if you want to save time, you should put the responsibility in the hands of an SEO agency.
5. SEO Services Save Painting Contractors Time
We've discussed the benefits of SEO. Now, you might be wondering: why can't a painting contractor just pursue SEO on their own? Because, in most cases, they don't have the time to complete the necessary actions.
SEO involves a great deal of work on a regular basis. Not only do you need to write and publish regular blog content, but you also need to collect backlinks, create local citations, update your Google My Business profile, and more. Collectively, these tasks will add hours of work to your already busy week.
By utilizing the services of an SEO agency, you put it all in the hands of a skilled and experienced professional. They'll do all of the SEO work for you, allowing you to focus on the other aspects of running your business.
Painting Contractors are More Successful with Digital Marketing Services
Painting contractors who invest in digital marketing services are more successful than those who don't. Contractors who use digital marketing services tend to generate more leads and get more business than those who don't. In fact, businesses that use digital marketing services are twice as likely to see growth in their revenue than those who don't use these services.
If you're a painting contractor, investing in digital marketing services is a smart move. These services can help you to reach a wider audience, generate more leads, and ultimately grow your business.
Are you a painting contractor looking for a local digital marketing agency that specializes in SEO for painters? Binary Glyph has you covered.
Contact us now to discuss your painter SEO strategy.