Search engine optimization (SEO) is essential for any business looking to expand its online presence. But SEO is costly. So, what can you expect regarding the cost of managed SEO services in 2023?
Nearly half of all marketing teams plan to increase their digital marketing budgets in 2023, as SEO was the second most effective digital marketing channel in acquiring new customers in 2022.
This blog post will examine the current cost of managed SEO services and what you can expect to pay for them in the coming year.
We'll also discuss how you can maximize your ROI from SEO by making intelligent decisions about where to invest your money.
What is SEO?
SEO, or search engine optimization, is the process of improving the visibility and ranking of a website on search engines. The higher the ranking, the more likely people find the website.
SEO is a complex and ever-changing field, and keeping up with the latest trends and techniques can be challenging. That's where managed SEO services come in.
Companies that specialize in Search Engine Optimization provide Managed SEO services.
A Managed SEO Agency will work with you to develop and implement an SEO strategy tailored to your specific needs. This strategy can include keyword research, link building, content creation, and more.
Managed SEO services can be expensive, but they can also be valuable in improving your website's visibility and ranking on search engines.
What are Managed SEO Services?
Managed SEO Services are search engine optimization services where a company manages the SEO for another company.
The cost of managed SEO services can vary depending on the size of the company and the amount of work required.
However, the cost of managed SEO services will generally be lower than if the company hired an individual to do the work.
Managed SEO services typically include keyword research, on-page optimization, content marketing, link building, and website analytics.
As part of the service, a company will work with you to develop an SEO strategy and then execute it to help your website improve its ranking in search engine results.
Additionally, managed SEO services may involve ongoing monitoring and reporting to ensure the optimization efforts are successful.
Pros and Cons of Managed SEO Services
There are many managed SEO service providers, each with unique pricing models.
When considering a managed SEO service, evaluating the pros and cons is essential to decide if the cost is worth it for your business.
Pros:
- The provider will have extensive knowledge and experience in the field of SEO.
- They will be up-to-date on the latest trends and changes in the algorithm.
- They can help you create custom strategies tailored to your specific business goals.
- They will manage all the complex technical aspects of SEO for you.
- You can focus on other business areas while someone else handles your SEO needs.
Cons:
- Managed SEO services can be expensive, depending on your chosen provider and the scope of work involved.
- You may have less control over the direction of your SEO campaigns than you would if you were managing them yourself (although you should still be able to provide input and feedback to your provider).
- Assessing whether your provider is doing a good job can be challenging if you need to become more familiar with SEO.
- It can take some time for the results of a managed SEO service to show up in terms of increased traffic and rankings.
The Cost of SEO in 2023
The average cost of managed SEO services will continue to rise in the next few years.
In 2023, the average cost of SEO services will reach $1,000 per month. This increase is due to the rising demand for SEO services and the increasing cost of living.
The average cost of living in the United States will rise by 8.7% in 2023, which will likely cause the price of digital marketing and managed SEO services to increase.
The rising cost of living is not the only factor contributing to the increasing SEO services cost. The demand for SEO services will grow in the next few years.
This growth is due to increased online competition and the need for businesses to be visible online. With more companies competing for space on SERPs, ranking by investing in professional help is becoming increasingly more challenging.
While the rising costs of SEO may deter some businesses, it's important to remember that these costs are an investment.
A strong SEO strategy can help you earn higher traffic, leads, and sales. In other words, investing in SEO now can help you save money in the long run.
How to Choose an SEO Service Provider
If you want to improve your website's visibility in search engine results pages (SERPs), consider hiring an SEO service provider.
But with so many options, how do you choose the right one for your business?
Here are a few things to keep in mind when selecting an SEO service provider:
1. Make sure they understand your business and its goals well. Ask them what experience they have working with companies in your industry.
2. Find out what strategies they use to improve SERP visibility. A good provider will use white-hat techniques that focus on improving the quality of your website content and making it more relevant to searchers.
3. Find out if they offer other digital marketing services, such as social media marketing or pay-per-click advertising. Combined solutions can be helpful if you want to create a comprehensive digital marketing strategy for your business.
4. Make sure they are transparent about their pricing and what is included in their services. Be wary of providers offering low prices but not including all the necessary services for successful SEO campaigns.
5. Check their portfolio and read customer reviews to get an idea of the results they have achieved for other businesses.
By following these tips, you should be able to find an SEO service provider that can help you improve your website's performance in search engine rankings.
Small Business SEO Pricing Models
There are several pricing models for managed SEO services. The most common are the monthly retainer, project-based, and hourly rate models.
The monthly retainer model is the most popular pricing model for managed SEO services. In this model, the SEO agency charges a monthly fee. The price can vary depending on the scope of work and the size of the client's website.
The project-based pricing model is less standard than the monthly retainer model. The SEO agency charges a flat fee for a specific project in this model. For example, the agency charges a flat fee if a client wants an SEO audit of their website.
The hourly rate model is a less common pricing model for managed SEO services. In this model, the SEO agency charges an hourly rate. This pricing model is uncommon because predicting how many hours will be needed to complete a project can be challenging.
Finally, there is the performance-based pricing model. This pricing model depends on the results delivered by the agency. The agency's fee is contingent upon the success of its services. This model can be beneficial because it ensures that a company pays the agency only when it successfully delivers results for its client.
SEO + Content Marketing Strategy
A well-executed SEO and content marketing strategy can be the factor that produces a successful website versus one that flounders. For small businesses and startups, managed SEO services may be the best option to get the most bang for your buck.
Managed SEO services can provide your website with the boost it needs to rank higher in search engine results pages (SERPs), helping you to reach more potential customers.
The cost of managed SEO services will vary depending on your website's size and desired results. However, as a general rule, managed SEO services are more expensive than do-it-yourself SEO.
That said, the cost of managed SEO services is often worth it when you consider the time and effort required to execute a successful SEO and content marketing strategy.
With managed SEO services, you can leave the heavy lifting to the professionals and focus on running your business.
Managed SEO Services: The Bottom Line
Assuming you are looking for an agency to provide comprehensive SEO services, you can expect to pay an average of $2,500 monthly.
This price point will give you access to a team of SEO specialists who will work to improve your website's search engine ranking.
In addition to improving your ranking, they will also work to increase your website's traffic and conversion rate.
While the average cost of managed SEO services is $2,500 per month, the actual price will vary depending on the size and scope of your project.
For example, if you have a large website with many pages and complex optimization needs, you can expect to pay more than $5,000 monthly.
On the other hand, if you have a small website with only a few pages that need optimization, you can expect to pay less than $1,000 per month.
Regardless of your budget, it is essential to remember that SEO is an ongoing process, not a one-time investment. You must continue investing in managed SEO services to see sustained results.
The good news is that as your website's ranking improves and your traffic increases, you will see a return on investment (ROI).
Affordable Managed SEO Services for Small Business
Binary Glyph Media offers affordable SEO services for small businesses.
We stay up-to-date with constantly changing SEO algorithms and ranking factors to ensure our SEO methods are effective and in line with search engine best practices.
Our top priority is customer satisfaction, and we offer competitive monthly plans with a straightforward pricing model.
Let's talk about a small business SEO plan that fits your budget.