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email marketing

What is email marketing? It's the vital part of any digital marketing campaign that consists of targeted email messages.

One of the many benefits of email marketing is you reach customers on their terms through their inboxes. Incorporating effective email campaigns into your outreach efforts earns you leads.

In one recent study conducted by Adobe, respondents spent an average of 352 minutes per day checking their work or personal emails. As a business, you need to tap into this screen time.

Read on to learn the seven key benefits of an email marketing campaign, so you can use one to broaden your customer base.

1. You Engage Customers At Work

Most people spend the majority of their waking hours at work. If you can target this time through your marketing strategy, you will be engaging the majority of the American public. The average worker receives around 120 emails per day. 

People are their most active and attentive selves during the workday. If your email outreach finds them at a good time, such as between work emails, you may be able to captivate their interest. 

2. You Can Engage Customers At Home

Some customers will be too busy to read your email messages during work hours. Another benefit of email marketing is that a successful campaign targets people's free time.

By sending out an email, you give potential customers the benefit of choosing the most convenient time for them to read your message. For some customers, this may be in the morning over a cup of coffee.

3. Cost Benefits Of Email Marketing

Email marketing is one of the most cost-effective ways of reaching a large audience. Unlike phone marketing campaigns, you don't have to pay someone an hourly rate to make outreach calls.

You do have to pay a marketing specialist to craft well-thought-out emails. This is still much cheaper than paying telemarketers an hourly rate. Email marketing is one of the most cost-effective targeted marketing strategies.

4. You Can Reach A Wide Audience

Almost everyone in the United States has an email address. Most universities require students to have student emails. Businesses require employees to have work emails. No matter who you are trying to reach, emails are a great tool.

You can use generic emails to appeal to the widest audience possible. These are great for spreading the word about upcoming events or promotions. An effective email marketing strategy can make you appeal to everyone.

5. You Can Take A Targeted Approach

In addition to using non-specific emails to reach a wider audience, you can also narrow your focus by using targeted emails. For instance, if you need to target younger people, you can target student email addresses.

You can also target a specific demographic group to subscribe to your email newsletter. For instance, if you want to target music fans, try having them sign up for your email list through a local concert venue.

6. Email Marketing Is Non-Invasive

People value their personal space. One of the quickest ways to turn off potential customers is to intrude on theirs. Potential leads will hang up on a telemarketer that interrupts their dinner.

Traditional mailing campaigns often end up as an invasive piece of trash cluttering your customer's mailbox. Email marketing campaigns are low-impact and non-invasive. You can get your message out without bothering people.

7. Improves Your Overall Marketing Strategy

Email marketing enhances your overall marketing strategy. Let's look at a couple of key areas in your existing digital marketing strategy that email marketing can improve.

Increases Website Traffic

If your email messages link back to your homepage, your overall website traffic will increase. The more traffic your website gets, the more visible it will be on Google. As a side effect, the value of ad space on your website will increase.

Even if your website doesn't have any advertisements, increased traffic is good. Web traffic is one of the critical business metrics you need to optimize. It's a direct measurement of customer interest in your business.

Improves Your Branding Strategy

From your letterhead to your logo and designs, your email messages are ambassadors of your branding strategy. Fill them with creative pictures, a distinct author's voice, and relevant information.

You can reinforce an existing branding strategy through the careful use of emails. The more customers see your logo and company's style, the more defined your brand will be in their eyes.

Allows You To Tie In With Social Media

Having a social media campaign is another important element of effective digital marketing. Email marketing gives you another medium to tie in with your existing social media campaigns.

Refer people to your Facebook page, or connect with them on LinkedIn through email. The more you can use email and social media in conjunction, the more effective your digital marketing campaign will be.

Enhances Your SEO Strategy

Getting your website to the top of page one on Google should be a major priority. An email marketing campaign can aid your search engine optimization strategy. It does so by increasing traffic and distributing content.

The more interest you can generate in your blog posts and other web content, the more visible your company will be on search engines. One of the most effective ways to generate customer interest in your content is through email.

Email Marketing Is Essential

Email marketing is one of the most essential outreach methods your business has at its disposal. The benefits of email marketing let you reach your customers on their terms, anywhere in the world.

If you need help creating your email marketing strategy, contact us today. We can schedule a call and get you headed in the right direction. Don't try to tackle email marketing alone. We have the insights and abilities you need.

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