If you're in charge of your company's social media marketing, you know that creating fresh, interesting content is key to keeping your followers engaged.
For increased engagement on LinkedIn, it's best to post between 1-5 times per day. But coming up with new ideas for what to post can be tough – especially if you feel like you've already covered all the basics.
In this article, we'll give you three easy social media marketing content creation ideas that will help liven up your feed and keep your followers coming back for more.
Brainstorming Ideas for Social Media Content
When it comes to creating social media content, brainstorming ideas is a great place to start.
There are a few different ways you can go about brainstorming ideas for your content.
One way is to think about what kinds of things your target audience would be interested in.
What sorts of topics would they find helpful or informative?
Another way to brainstorm ideas is to think about what kinds of problems your target audience might have that your product or service could help with.
What sorts of questions do they often ask?
Once you have a few ideas, you can start to flesh them out into potential posts or articles.
Think about what you could say on each topic, and what sort of format would work best for the content.
- Would a list format be helpful?
- Would a how-to guide be useful?
- What about an infographic?
Once you have a few potential posts or articles, you can start creating your content.
1. Repurpose Old Blogs, Articles, and Videos
If you have old blog posts or articles that are no longer getting much traffic, you can repurpose them as social media marketing content.
For example, you could turn a blog post into a series of tweets or share it as a post on Facebook.
This is a great way to get more mileage out of your existing content.
It can also help to give your new social media followers some fresh content to enjoy.
You can also use your existing videos and podcasts to create social media content.
If you have a video blog, take some highlights from your videos and share them on your social media channels.
If you have a podcast, you can transcribe it and share snippets of the transcript on social media with a link back to the podcast page.
2. Create Short Video Content
US social network video ad market will grow by 20.1%, and will be more than a third of total social network ad spending in 2022.
Video content is a great way to connect with your audience on social media, allowing you to showcase your brand personality.
Plus, video content is easy to produce and can be very engaging.
Some ideas for creating video content include doing short interviews, how-tos, or product demos.
You could also create instructional videos or share your thoughts on current events.
Whatever you choose to do, make sure your video is entertaining and informative.
Another great way to connect with your audience is through live streaming.
This is a great way to show off your products or services in real-time and answer any questions that your audience may have.
You can also use live streaming to host virtual events or conferences.
If you're looking for easy social media marketing content ideas that will help you connect with your audience, consider creating video content or going live on social media.
These are great ways to engage with your followers and build relationships with potential customers.
3. Curating Content for Social Media Marketing
Curating content from other sources is a great way to quickly and easily create social media marketing content.
This can be done by finding relevant articles, blog posts, infographics, videos, etc. that you believe your audience will find interesting and sharing them on your social media channels.
You can also use industry news stories as the starting point for creating new content for your social media channels.
When there’s something big happening in your industry, start a conversation about it by sharing an article or opinion piece related to the topic on social media.
This is a great way to stay relevant and get people talking about you online.
Create a Google search alert for relevant keywords to be informed about when new content is published that you can share on your channels.
Tips for Creating Content That Engages Your Audience
1. Keep your content relevant to your audience. Make sure that the topics you write about are things that your target audience is interested in.
2. Write in a style that is engaging and easy to read. Avoid using technical jargon or long, complicated sentences.
3. Use strong headlines that will make people want to click on your article. Write headlines that are clear and to the point.
4. Use images, infographics, and videos to break up your text and make your article more visually appealing.
5. Share your content on social media and other platforms where your target audience is active.
6. Promote your social media content through email marketing and paid ads if necessary.
Create a Social Media Marketing Calendar
Creating a social media marketing calendar is a great way to plan and organize your content.
It can help you keep track of deadlines, post topics, and even different content formats.
When you create a social media marketing calendar, you can start by brainstorming a list of potential topics.
Once you have a list of ideas, you can start to map out when you want to post each piece of content.
This can help you stay on track and make sure that you're posting content regularly.
You can also use your social media marketing calendar to experiment with different content formats.
For example, you might want to try posting videos, infographics, or even live-streams.
By trying out different content formats, you can see what works best for your audience and your brand.
Need More Content Creation Ideas?
Do you need to give your social media marketing a boost with more content creation ideas?
Perhaps it's time to bring in a team to help you organize and schedule your social media campaigns.
We have a team of content creators who can help you promote your business on social media.
Get in touch with us to start planning your next social media marketing campaign.