If you're a salesperson, then the last thing you want to do is make digital marketing mistakes that will cost your business time, money, and possibly even customers. Let's look at five common digital marketing mistakes salespeople make.
In a lot of small businesses, many salespeople are also tasked with marketing, which is a different beast–especially online. It is important for salespeople to understand where their strengths and weaknesses lie so that they can better sell their products and services.
Let's face it. Salespeople are not graphic designers, coders, content creators, or copywriters. And while most salespeople have a variety of skills and experience, those who are overly focused on managing these aspects of digital marketing will risk losing sight of their primary goal: to sell.
Even a technical-minded salesperson will still need to learn and use SEO, social media, and other digital marketing tools in order to effectively sell a product or service. But these endeavors will ultimately cause a salesperson to become frustrated, overworked, and ineffective.
The biggest mistake when it comes to digital marketing is trying to do all of these things on your own without any strategy behind it.
Digital Marketing Mistake #1: Not Having A Strategy
One of the biggest mistakes that salespeople make when it comes to digital marketing is not having a strategy. Without a plan, you are at the mercy of your customers’ actions and trends.
Many salespeople and businesses in general think that digital marketing is the same as simply advertising or promotion on social media. That is not true. Digital marketing involves much more than that – it’s about creating a relationship with your customer that goes beyond advertising and pushing sales copy at them to get them to buy from you.
A good content marketing strategy should consider your target demographics, your budget, your goals, and your ideal customer profile. Once you have a solid strategy, you can start creating effective digital marketing campaigns.
Make sure your digital marketing strategy is executed professionally and consistently. This means creating high-quality content, developing effective ads, and monitoring results closely. A professional digital marketing strategy can help to increase your current sales pipeline and lead conversion rates, which is exactly what you want.
When planning your digital marketing campaigns, remember that the most effective strategies use a variety of tactics. You can't just spend money on advertising and wait for results.
Mistake #2: Paying Too Much Money For A Bad Ad Campaign
When it comes to digital marketing, one of the key ingredients is a cost-effective strategy. One of the biggest mistakes that salespeople make when it comes to digital marketing is paying too much for ads without a plan or resources in place. This is never a good idea, as it's easy to spend more than you should when you're starting out. If you're trying to figure out how much money your company should be spending on ad campaigns, you should consider the following ideas.
1. Start with the number of leads that your company is expecting to acquire. If those leads are more than your company can afford to acquire, your digital marketing budget will be small. The budget should also include a contingency fund. This is an amount that doesn't have to be spent but can be used if you need it.
2. Consider what your goals are and how much of a return you want on each investment. For example, do you want immediate results? That may require spending more money on ads right away. Or do you want to spend less later on as you ramp up? You may have a better ROI by investing even less at first if you're doing things right to begin with.
3. Concentrate your efforts and ad budget on one or two channels at a time. The money that you spend in one channel can be directed to others. Don't get caught up in the hype of all the social media platforms out there, and keep your focus on what's most important for your business.
4. Finally, have in place optimized landing pages, lead-capture and followup systems, and content that will engage your target audience. These aspects of your business should mesh together in a cohesive manner. Wherever you can optimize your digital marketing and get more sales, do it. If there are any other aspects that will help you drive up sales, back them up with more money, such as boosting your most popular social media content.
Mistake #3: Overdoing It On Social Media
Social media marketing is a great way to reach out to potential customers and turn them into loyal clients. The most effective social media marketing tactics are those that utilize interpersonal relationships. For example, salespeople should use Facebook, LinkedIn, and Twitter to create social media communities where they can ask questions and provide advice. They should also interact with their existing client base on these networks. This will help them generate more leads and strengthen existing relationships.
Salespeople often concentrate their digital marketing efforts on social media in an attempt to get more customers. However, this can backfire if the salesperson isn’t using social media correctly.
Instead of spending hours on social media each day, it is better to focus on a few key channels and invest time in those areas. This will help you to connect with potential customers in a more personal way and make sure that your messages are being received.
It is also important to stay true to your brand and voice on social media. Salespeople who overdo it by trying to be too clever or sporadic with topics often end up alienating their audience. Instead, stick to the basics, be professional, and focus on delivering quality content.
If you want to increase your social media presence, it is important to understand how digital marketing works and how to apply it to your business. If you make mistakes along the way, don’t worry – the way to improve your digital marketing strategy is through relationship building.
Mistake #4: Using Cold Calls And Cold Emails
Salespeople often make the mistake of using cold calls and cold emails to market their products or services.
Cold calls are sales pitches that are made without first getting to know the customer. Cold emails are emails that are not personalized and come out of the blue.
Instead, these types of emails are designed to get the recipient to act right away. They may also be spammy or promotional in nature.
Salespeople should instead focus on building relationships with their customers through email. This can be done by sending thoughtful emails, asking questions, and requesting time to talk to them or meet them in person.
For truly impactful email marketing, consider using email marketing software. It will not only help you send more emails, but it will also make your emails more professional and targeted. List segmentation, personalized follow-ups, and professional email templates are just a few of the features of email marketing software that can help you leverage email marketing and improve your results.
Warning! Do not purchase leads with the intent to send cold emails. In today's competitive market, emailing cold leads with promotional offers will likely be ignored, reported, and can negatively affect your reputation. Instead, capture your own leads with the intent of building a relationship.
Sending regular newsletters or engaging your customers on social media will help to develop relationships and increase your conversion rates. Every time you engage your customers, you are improving the chances that they will do business with you again.
The key to getting more sales is to implement email marketing that engages and educates customers. Don't just sell them a product. If you want to increase your sales, start with content marketing that educates your readers about a topic of interest so they're more likely to respond.
Mistake #5: Focusing on Promotion over Conversion
One of the most common digital marketing mistakes salespeople make is promoting their product over converting leads into customers.
Too often, salespeople focus on generating leads rather than converting them into customers. This puts them at a disadvantage because it takes much more effort to convert a lead than to generate one.
If you want to be successful in digital marketing, you need to focus on conversion rates as your primary goal. This means that you should focus on making sure that each lead turns into a paying customer.
There are three key elements that you need to focus on when it comes to conversion rates in digital marketing: content, design, and copywriting. Each of these elements plays an important role in driving conversions.
If you put these three elements together properly, you will be able to increase your conversion rate significantly.
1. Focus on Conversion Rate Optimization (CRO). CRO is a process that helps to improve the effectiveness of your digital marketing campaigns by measuring how many people convert from your website or email campaign.
2. Creating calls-to-action (CTAs) is an important part of Conversion Rate Optimization. When you have a CTA, you are asking your customers to take some kind of action. For example, if you want someone to buy something from your website or email list then make sure that they must click on your CTA.
3. Effective CTAs are attached to engaging content that will be remembered. The better the content your audience sees, the more likely they will take some sort of action. Make sure that the CTA you choose is relevant to what your audience would be interested in. Make them aware of exactly the steps to take and what the end results will be. The CTA process should flow easily.
Mistake #5: Lack of Cohesive Branding
Salespeople often make the mistake of not branding their digital marketing efforts. A cohesive brand is key to success in digital marketing, and it can help you to stand out from your competition.
Branding is one of the most important aspects of digital marketing. A cohesive brand will help to create a unified message and make it easier for customers to find your products and services.
There are many different ways to go about branding your business, but some of the most common methods include creating a logo, developing a slogan, and creating an online presence.
It’s also important for salespeople to make sure their digital marketing is consistent across all channels. This means using the same messaging and visuals across all of your online platforms, such as your website, social media pages, and email campaigns. Doing this will help you create a unified message and improve brand awareness.
If you want to improve your digital marketing efforts, make sure to brand your efforts correctly! If you are not sure how to brand your business, consider hiring an expert to help you develop a cohesive brand strategy. They can help you to create a positive reputation for your business, which will help attract more customers.
Key Takeaways: Digital Marketing Mistakes Salespeople Make
If you make any of the 5 mistakes listed above, start working on correcting them now! It will help you to build better relationships with your customers and improve your chances of success in digital marketing.
For starters, salespeople need to be careful not to over-promote their products. If customers see too much hype or advertisement in your content, they may become cynical and less likely to buy your product. Instead, focus on providing valuable information and insights about your product.
Finally, salespeople need to be aware of the latest digital marketing trends. Keeping up with the latest trends will help you create more effective campaigns that resonate with your target audience.
But know your limits! Trying to employ an effective digital marketing strategy on your own without the proper training could lead to disastrous results.
We understand that digital marketing can be overwhelming and complicated. As a result, we offer customized services for every type of company: from small businesses to startup brands.
Work with a Trusted Digital Marketing Agency
Salespeople should work with a trusted digital marketing agency to make sure their online marketing campaigns are effective. There are a lot of pitfalls that salespeople can encounter when working on their own, and it’s important to have a team of experts working on your behalf to avoid these mistakes.
Are you a salesperson looking for a digital marketing company that can help you generate leads and boost sales? Binary Glyph Media understands the digital marketing process and how small changes in strategy can have large impacts on your brand. We work with sales teams, marketing teams and business owners to make sure your digital marketing efforts are fast paced, measurable and effective. Contact us to get started.