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digital marketing trends

Following digital marketing trends can make a huge difference to the success of any business. Almost all consumers use the internet to discover, research, and buy from brands, meaning a company's online presence is one of the most important areas to focus on. There are plenty of ways that your brand can use its online presence to grow and expand. Here are seven of the most important digital marketing trends of 2022.

Digital Marketing Trends

  1. SEO
  2. Social Media Marketing
  3. Email Marketing
  4. Content Marketing
  5. Mobile-First Marketing
  6. Video Marketing
  7. Social Responsibility

1. SEO

SEO (search engine optimization) is one of the most important aspects of digital marketing. Almost all online experiences begin with a search engine, and the higher your company ranks in search engine results, the more traffic you'll get to your site.

It's very rare for people to go past the first results page, so SEO can make a huge impact on your business. One of our best digital marketing tips is to make full use of SEO. It's one of the most cost-effective marketing strategies available.

Having the top result in a Google search will help your company stand above the competition. Some companies will do it themselves to reduce costs, but to get the best results you should hire a professional SEO service such as Binary Glyph. 

2. Social Media Marketing

Almost all businesses make use of social media to help grow their brand in today's world. Over the years social media platforms have become increasingly important for brand awareness and overall reach.

Globally around 3.96 billion people use at least one social media platform. If your brand doesn't have some sort of social media presence then you are missing out on this huge potential audience. This can also help with your search engine rankings, bringing in more traffic.

Giving your brand a voice through social media can help establish a better rapport with your customers and will produce higher conversion rates. Any strong digital marketing plan will involve some degree of social media marketing.

3. Email Marketing

Email marketing is a great way to keep your customers in the loop with everything your business is doing. Not only that, but you can customize email marketing campaigns to give your emails a more personal feel. Even small things like including the recipient's name can increase the clickthrough rate.

You can use emails for business marketing by letting people know about upcoming product releases or any or current special offers. You can also ask for customer feedback which can help you pinpoint areas to improve your processes and boost your brand.

You're free to control the content sent to your customers, and when it's sent. Reaching the right people at the right time can be very beneficial. Targeted email campaigns remain one of the best digital marketing trends in 2022.

4. Content Marketing

Content marketing allows you to create a conversation between your brand and your audience. It helps to keep them engaged, and builds a relationship.

Like social media marketing, good content marketing will also help improve your SEO and increase traffic to your site. You can use it to routinely add keywords. One of the most effective digital marketing strategies is to use your content to answer questions that people are asking in search engines.

Your audience will have different people with various needs. You can provide content in multiple ways so that there's something suitable for everyone. Some common examples are:

  • Blog posts
  • Podcasts
  • Infographics
  • Live Q&As
  • Photo essays

Providing accurate, quality information can help establish E-A-T (Expertise, Authority, Trust). Doing this will help you stand out from the competition by showing people you know everything you need to about your industry.

5. Mobile-First Marketing

In recent years the need to market for mobile users has increased massively. About 83.72 percent of the global population own a smartphone, so keeping up with digital marketing trends for mobile users is considered essential for any business.

One aspect of this means making sure your website is mobile-friendly. If it's not, the majority of people visiting your website on a mobile device will quickly leave. This means ensuring it displays properly, and that load times are kept to a minimum.

Social media platforms are natively optimized for mobile devices, so you just need to ensure the content you upload is engaging.

6. Video Marketing

Any digital marketing strategy should involve video marketing as it's known to be far more effective than static images or written text. Short video content is one of the most effective digital marketing trends you can make use of in 2022.

Over 31 percent of global marketers are already using short video content, and 89% intend to continue or even increase their investment in video marketing. Long-form video content is best for giving detailed information about products or services, but short videos are better for drawing people in.

Posting videos on your social media pages is an ideal way to put this content out, and can massively increase your engagement.

7. Social Responsibility in Digital Marketing

Younger generations place a lot of value on social responsibility. People will have a far better viewpoint of companies that show they are working to help worthwhile causes.

This can mean helping to raise awareness for causes, raising money for charities, or obtaining goods from sustainable sources. Many companies are also making an effort to have a minimal impact on the environment, which is a huge concern right now.

Company marketing strategies should show the values that your brand stands for, and these need to be a firm part of your company's ethos. For smaller businesses, local issues can be especially important.

Implementing Digital Marketing Trends

Digital marketing trends are constantly changing, and it can be difficult to keep on top of everything. Binary Glyph is a leading digital marketing agency ready to help you and your business with the best digital marketing strategies available. We help small businesses keep up with the latest digital marketing trends to grow their businesses.

If you want to know more about how we can help your brand grow, click here to contact us today.

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