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landing pages design trends

As we move into a world where more and more people are accessing the internet through their smartphones and other mobile devices, it's no surprise that landing pages have shifted towards mobile-friendly layouts and an emphasis on user experience.

Landing pages are one of the most important elements of your digital marketing strategy. If you've been hoping to increase your landing page conversion rate, you're in luck.

In this article, we'll be taking a look at some of the most popular landing page design trends to help you create effective pages that convert visitors into customers.

Introducing Landing Pages

A landing page is a page on your website that is designed to convert visitors into customers.

On average, the conversion rate for a landing page is about 9.7%. The top-performing landing pages boast a conversion rate nearly twice that or even more.

Landing pages can be designed in several different ways.

You can use them to drive traffic to your website from search engines, social media platforms, or other websites.

You can also use them to collect leads from potential customers.

There are a few key things to keep in mind when designing a landing page.

First, make sure it is easy to understand.

Second, make sure the page is well-designed and user-friendly.

Third, make sure the page includes clear instructions for converting visitors into customers.

Finally, make sure the page is updated regularly so that it reflects the latest trends in website marketing.

The Benefits of Landing Pages

There are several benefits of using landing pages.

First, they are a great way to drive targeted traffic to your website. You can use paid ads or organic search results to direct people to your landing page.

Second, landing pages are highly effective at converting visitors into leads or customers. This is because they are designed specifically for conversion and include elements like strong calls-to-action and persuasive copy.

Finally, landing pages can be used to track your marketing campaigns and measure their success. This data can be used to improve your marketing strategy and get better results in the future.

Ideas for Landing Pages

There are many different uses for landing pages, but some of the most common are marketing campaigns, sign-ups for email newsletters, and product demos.

A marketing campaign landing page is typically used to drive traffic to a website. It is designed to capture leads or sales from potential customers. The page may include an offer of free samples or discounts on products.

Sign-up landing pages are used to collect information from potential customers. They may require people to provide their name, email address, and other contact information. This information is then used to contact them about upcoming products or services.

Product demo landing pages are designed to show people how a product works. They may include instructions on how to use the product or videos of people using the product. This allows potential customers to see how it works and makes it easier for them to decide if they want to buy it.

Here are some uses and goals for landing pages:

  • Promote products in a more focused way
  • Promote time-sensitive events or offers
  • Get your launch off the ground
  • Get feedback on your product ideas
  • Implement A/B testing to keep your ad campaigns well optimized
  • Target different audience segments with tailored content
  • Provide your prospects with a more efficient user experience
  • Minimize bounces and recapture return visitors' attention
  • Improve user engagement and loyalty
  • Generate trust with featured testimonials
  • Build a strong business identity with focused branding
  • Reduce customer acquisition costs for your business
  • See more conversions and better ROI
  • Drive traffic to your site and score new leads
  • Build mailing lists

With landing pages, you can reap substantial benefits such as new customers, additional revenue, and future social engagement.

The Basics of Landing Pages

Landing pages are a great way to drive more traffic to your website and boost conversions.

A landing page should be designed with the purpose of converting visitors into customers in mind.

There are a few key things to keep in mind when designing a landing page:

1. A landing page should have a clear purpose

The goal of a landing page is to get people to take some kind of action, such as signing up for a mailing list or clicking on a link.

If the goal is unclear, people will likely abandon the landing page before taking any action.

2. The layout of the landing page should be simple and easy to understand.

They should contain just enough information for your visitors to make an informed decision.

3. Landing pages should be easy to navigate.

A confusing layout will likely lead people to abandon the landing page before taking any action.

In fact, the most effective landing pages have little to no navigation elements other than the simple actions you want users to take.

4. The visuals on the landing page should be effective and persuasive.

Visuals can help to convert visitors into customers by drawing their attention to important information on the landing page.

5. The copy on the landing page should be catchy and persuasive.

Good copy will capture people's attention and help them take action, such as signing up for a mailing list or clicking on a link.

6. Landing pages should be designed with mobile in mind.

A fast, easy user experience is the top priority of an effective landing page.

7. Landing pages should be designed with SEO in mind.

Keyword driven headlines and copy should clearly state the objective of the page in order to target the right audience.

8. Landing pages should be designed with user satisfaction in mind.

The goal is to provide the most logical and convenient experience for the user so they are motivated to take action.

It should be designed to deliver a specific result to your visitors.

9. Landing pages should be updated regularly.

A landing page should be tested before launch and routinely perfected.

The Design Anatomy of Landing Pages

Landing pages have undergone a lot of changes in the past few years.

However, there are still a few key design trends that are commonly used on landing pages.

A successful landing page should have three key elements: a headline, body, and call to action buttons.

The headline is the first thing that visitors see on your website. It should be catchy and informative, and it should capture their attention.

The body of the landing page is where you provide all of the information about your company and what you can offer potential customers. This includes your company logo, overview of your products or services, pricing information, and contact information.

The call to action buttons are where visitors can take action on your website. They can sign up for your mailing list, download your product or service, or purchase it outright.

Here are five of the most common landing page design components:

  • The use of bright colors and patterns to grab users’ attention.
  • The use of photography and videos to capture users’ attention.
  • The use of call-to-action buttons and other forms of interactivity.
  • The use of countdown timers or other forms of urgency signals.
  • The use of a form to capture users' information like name and email address.

Types of Graphics and Animations

There are many types of graphics and animations that can be used on a landing page.

Some popular types of graphics and animations are:


Video landing pages are a great way to capture people's attention and convert them into customers.

They work well because they provide a unique experience that separates them from other websites.


Images can be used to represent the product or service that is being offered on the landing page.

Images can be used to create an emotional connection with the visitor, which can increase conversion rates.

Call-to-Action Buttons

Call to action buttons are a key part of any landing page design.

They should be placed strategically on the page, so that visitors know what actions they need to take in order to complete the purchase process.


Infographics can be used to display additional information about the product or service being offered.

Infographics can also be used as an attention grabbing element on a landing page.

Micro Animations

Micro animations provide movement or transitions to colors and objects like images, icons, or even text to create a unique user experience.

A micro animation is perfect for highlighting crucial sections of landing pages or actions on the site you want people to perform.

Countdown Timers

One of the most common design trends in landing pages is the use of countdown timers. This type of timer helps to create a sense of urgency and stress relief for visitors.

Countdown timers can be used to create a sense of anticipation before a sale, or to encourage visitors to take action.

Types of Design on Landing Pages

There are a few types of design that you can use on your landing pages.

The most common is the classic landing page design, which is a single page with a header, body, and footer.

But you can also use hybrid designs, which mix the classic landing page design with elements from other types of webpages, like e-commerce or blog pages.

The most important thing to remember when designing your landing pages is to keep them simple and easy to understand.

You don’t want your visitors to have to spend time trying to figure out what you’re offering or how to get started.

Stick to straightforward text and images, and make sure everything is organized clearly.

Making Your Landing Pages Look Great

One of the most important things you can do on your landing page is to make it look great. 

A well-designed landing page will be eye-catching and easy to understand.

First and foremost, make sure that all of your content is well organized and easily accessible.

This will help your users find what they are looking for faster, which in turn will increase conversion rates.

Try Explainer Videos

Landing pages are often the first point of contact between a business and a potential customer. As such, it is important to make a good first impression.

One way to do this is by using an explainer video on your landing page.

An explainer video is a short video that explains what your business does or what your product is. It is a great way to grab attention and give visitors a quick overview of what you have to offer.

Explainers can be used to highlight the features and benefits of your product or service, or simply to introduce your brand.

There are a few things to keep in mind when using explainer videos on landing pages.

First, make sure the video is high-quality and professional-looking.

Secondly, keep it short - around two minutes is ideal.

Finally, include a call-to-action (CTA) at the end of the video so viewers know what to do next.

If done well, explainer videos can be a great way to make a good first impression and increase conversions on landing pages.

Make Use of Social Proof

Using social proof on your landing page can be a powerful way to increase conversions.

Social proof is the principle that people are more likely to do something if they see that other people are doing it. This is why reviews and testimonials can be so effective. When people see that others have had success with your product or service, they are more likely to take the plunge themselves.

There are a few different ways that you can use social proof on your landing page.

One is to include customer testimonials. These can be in the form of written testimonials, video testimonials, or even testimonial photos.

Another option is to include customer reviews from sites like Amazon, Google, or Yelp.

Finally, you could also include social media widgets that show how many people have liked or shared your page.

Using social proof is a great way to increase conversions on your landing page. Make sure to choose the right method for your business and target audience.

Lead-Capture Forms

Lead-capture forms are one of the most important elements of a landing page. They are used to collect leads, or potential customers, who can then be contacted and marketed to.

There are a few things to keep in mind when designing a lead-capture form.

First, the form should be short and to the point. It should only ask for the information that is absolutely necessary.

Second, the form should be easy to understand and use. The fields should be clearly labeled and the overall design should be simple and clean.

Third, the form should be placed in a prominent location on the landing page. It should be above the fold, or visible without scrolling, so that visitors can easily find it.

And finally, the form should have a strong call to action (CTA) that encourages visitors to fill it out.

Lead-capture forms are an essential part of any landing page. By following these best practices, you can ensure that your forms are effective at collecting leads.

Using Lead Magnets

One popular lead-capture method involves using a lead magnet.

A lead magnet might be a white paper, limited trial, or discounted product that you offer to your visitors as a way to encourage them to sign up.

You can also use forms to gather information about your visitors.

For example, you can ask them to provide their name, email address, and phone number and any other information needed to add them to a predefined list segment.

This information can be used to contact them later about your products or services with improved personalization and targeting.

Call-to-Action (CTA) Buttons

One of the most important elements of a landing page is the call-to-action (CTA) button. This button should be prominently displayed and easy to find.

The text on the button should be clear and concise, and it should tell visitors what they need to do next.

The color of the CTA button is also important. It should be a color that stands out from the rest of the page and is easy to see.

A good rule of thumb is to use a color that contrasts with the background color of the page. For example, if the background of the page is white, then the CTA button could be a dark color like blue or black.

The size of the CTA button is also important. It should be large enough to be easily seen, but not so large that it takes up too much space on the page.

Finally, the position of the CTA button is important. It should be placed in an area where it is easy to see and reach. For example, it could be placed near the top of the page, with the headline, or alongside your intro copy.

'Thank You' Confirmation

One of the most critical elements of landing pages is the 'Thank You' confirmation. This is the page that a visitor sees after they have completed an action, such as filling out a form or making a purchase.

The 'Thank You' confirmation page should be designed to show the visitor that their action was successful and that their information has been received.

The 'Thank You' confirmation page should be designed to be simple and easy to understand. The page should contain a short message confirming that the visitor's action was successful, as well as any relevant instructions on what to do next.

The 'Thank You' confirmation page should also contain a call-to-action (CTA) for the visitor to take further action, such as subscribing to a newsletter or downloading a white paper. The CTA should be clear and concise, and it should be easy for the visitor to find and click on.

Finally, the 'Thank You' confirmation page should contain contact information for the business, in case the visitor has any questions or problems. This can include an email address, phone number, or social media links.

The most important thing is to make sure that the 'Thank You' confirmation message is clear and concise.

You don't want your visitors to spend time trying to figure out what you want them to do next.

Email Automation

Email automation is a great way to improve your landing page conversion rate.

By automatically sending follow-up emails to visitors who don't convert on your landing pages, you can stay top-of-mind and increase your chances of making a sale.

There are a few things to keep in mind when setting up email automation for your landing pages.

First, make sure that the emails you send are relevant and targeted to the visitor's interests.

Second, keep your emails short and to the point. Don't try to sell the visitor on your product or service in the email; simply provide them with easy access to the information our resources that you promoted on your landing page.

Finally, make it easy for the visitor to unsubscribe from your email list if they no longer want to receive your emails.

By following these best practices, you can ensure that your email automation campaign is effective and helps to improve your landing page conversion rate.

Landing Page Testing and Optimization

Testing and optimizing your landing page is essential to ensure that it is effective.

There are a few key things to keep in mind when testing and optimizing your landing pages.

First, make sure that your landing page is mobile-friendly. More and more people are using their smartphones to access the internet, so it’s important to make sure that your landing page looks good on a small screen.

Second, test different versions of your landing page to see what works best. Try changing the headline, the images, the call-to-action (CTA), or the copy. Test one change at a time so you can see which change had the biggest impact on your conversions.

Third, use heat maps and analytics tools to see how people interact with your landing page. Heat maps show you where people are clicking on your page, while analytics tools will tell you how long people are spending on your page and what they do after they leave. This information can be very valuable in optimizing your landing pages.

By following these tips, you can ensure that your landing pages are effective and help you achieve your business goals.

Use A/B Testing Tools

There are a number of A/B testing tools available that can be used to test different landing page designs. Some of the most popular A/B testing tools include Google Optimize, Optimizely, and Visual Website Optimizer.

It is important to select the right A/B testing tool for your needs. Each tool has its own strengths and weaknesses. For example, some tools are better suited for small-scale tests while others are more appropriate for large-scale tests.

When choosing an A/B testing tool, it is also important to consider the cost. Some tools are free to use while others charge a monthly fee.

Once you have selected an A/B testing tool, you will need to create two versions of your landing page. The first version is called the control page and the second version is called the test page. You will then need to drive traffic to both pages and track the results.

The results of your A/B test will help you determine which version of your landing page is more effective. If you find that the test page outperforms the control page, you can then implement the changes on your live site.

Use Conversions as Feedback

After you’ve tested different variations of your landing pages, use the data from your conversions to help you optimize them further.

For example, you may find that one variation converts better than another based on the specific goals that you had for that page (such as increasing sign-ups or leads).

This information will help you improve your landing pages even further!

Landing pages are a great way to collect feedback from your visitors.

By tracking how many people complete a conversion action (such as signing up for a mailing list or making a purchase), you can get valuable insights that can help you improve your site.

Use Google Analytics

Google Analytics is a free and easy-to-use tool to analyze the effectiveness of your landing pages.

You can also learn how users interact with your landing pages (e.g., time spent, bounce rate) to determine whether your landing pages lead to conversions.

The Landing Pages report (available in Behavior –> Site Content –> Landing Pages) contains all of this information. Page by page, you'll find a variety of useful metrics.

Integrate Google Search Console

If you're looking to create a high-converting landing page, one essential element is Google Search Console integration.

By connecting your landing page to Google Search Console, you can track your page's performance and ensure that it's appearing in search results.

This can help you identify any areas for improvement and make sure that your landing page is helping you achieve your business goals.

Create High-Converting Landing Pages

You want to create high-converting landing pages. You know that a great landing page can make a big difference in your business. But you don’t have the time or the skills to create one yourself.

Don’t worry, you’re not alone. Many businesses need help creating conversion-focused landing pages. And that’s where we come in.

We are a team of professional web designers and developers. We have years of experience creating high-converting landing pages for businesses like yours.

We will work with you to understand your business and your goals. Then we will create a custom landing page that is designed to convert visitors into customers.

If you want to increase your conversion rate and grow your business, contact us today. We would be happy to discuss your needs and show you how we can help.

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