As we move into a world where more and more people are accessing the internet through their smartphones and other mobile devices, it's no surprise that landing pages have shifted towards mobile-friendly layouts and an emphasis on user experience.
Landing pages are one of the most critical elements of your digital marketing strategy. If you've been hoping to increase your landing page conversion rate, you're in luck.
This article will look at some of the most popular landing page design trends to help you create effective pages that convert visitors into customers.
Introducing Landing Pages
A landing page on your website is designed to convert visitors into customers.
On average, the conversion rate for a landing page is about 9.7%. The top-performing landing pages boast a conversion rate of nearly twice that or even more.
Landing pages can be designed in several different ways.
You can use them to drive traffic to your website from search engines, social media platforms, or other websites.
You can also use them to collect leads from potential customers.
There are a few key things to keep in mind when designing a landing page.
First, make sure it is easy to understand.
Second, make sure the page is well-designed and user-friendly.
Third, ensure the page includes clear instructions for converting visitors into customers.
Finally, ensure the page is updated regularly to reflect the latest trends in website marketing.
The Benefits of Landing Pages
There are several benefits of using landing pages.
First, they are a great way to drive targeted traffic to your website. You can use paid ads or organic search results to direct people to your landing page.
Second, landing pages effectively convert visitors into leads or customers. They are designed specifically for conversion and include strong calls-to-action and persuasive copy.
Finally, landing pages can be used to track your marketing campaigns and measure their success. You can analyze the data to improve your marketing strategy and get better results in the future.
Ideas for Landing Pages
There are many different uses for landing pages, but some of the most common are marketing campaigns, sign-ups for email newsletters, and product demos.
A marketing campaign landing page drives traffic to a website to capture leads or sales from potential customers. The page may include an offer of free samples or discounts on products.
Sign-up landing pages require people to provide their name, email address, and other contact information. You can use this information to contact them about upcoming products or services.
Product demo landing pages show people how a product works. They may include instructions on how to use the product or videos of people using it, allowing potential customers to decide if they want to buy it.
Here are some uses and goals for landing pages:
- Promote products in a more focused way
- Promote time-sensitive events or offers
- Get your launch off the ground
- Get feedback on your product ideas
- Implement A/B testing to keep your ad campaigns well optimized
- Target different audience segments with tailored content
- Provide your prospects with a more efficient user experience
- Minimize bounces and recapture return visitors' attention
- Improve user engagement and loyalty
- Generate trust with featured testimonials
- Build a strong business identity with focused branding
- Reduce customer acquisition costs for your business
- See more conversions and better ROI
- Drive traffic to your site and score new leads
- Build mailing lists
With landing pages, you can reap substantial benefits such as new customers, additional revenue, and future social engagement.
The Basics of Landing Pages
Landing pages are a great way to drive more traffic to your website and boost conversions.
The purpose of a landing page is to convert visitors into customers.
There are a few key things to keep in mind when designing a landing page:
1. A landing page should have a clear purpose
The goal of a landing page is to get people to take action, such as signing up for a mailing list or clicking on a link.
If the goal is unclear, people will likely abandon the landing page before taking action.
2. The landing page layout should be simple and easy to understand.
They should contain just enough information for your visitors to make an informed decision.
3. Landing pages should be easy to navigate.
A confusing layout leads people to abandon the landing page before taking action.
The most effective landing pages have little to no navigation elements other than the simple actions you want users to take.
4. The visuals on the landing page should be compelling and persuasive.
Visuals can help to convert visitors into customers by drawing their attention to important information on the landing page.
5. The copy on the landing page should be catchy and persuasive.
Good copy will capture people's attention and help them take action, such as signing up for a mailing list or clicking on a link.
6. Landing page design should keep mobile users in mind.
A fast, easy user experience is the top priority of an effective landing page.
7. Landing pages should be designed with SEO in mind.
Keyword-driven headlines and copy should clearly state the page's objective to target the right audience.
8. Landing pages should be designed with user satisfaction in mind.
The goal is to provide the most logical and convenient experience for the user, so they are motivated to take action.
It should deliver a specific result to your visitors.
9. You must update landing pages regularly.
A landing page should be tested before launch and routinely perfected.
The Design Anatomy of Landing Pages
Landing pages have undergone many changes in the past few years.
However, there are still a few common design trends on landing pages.
A successful landing page should have three key elements: a headline, body, and call to action buttons.
The headline is the first thing that visitors see on your website. It should be catchy and informative, and it should capture their attention.
The body of the landing page is where you provide all the information about your company and what you can offer potential customers, such as your company logo, an overview of your products or services, pricing information, and contact information.
The call-to-action buttons drive visitors to take action on your website. They can sign up for your mailing list, download your product or service, or purchase it outright.
Here are five of the most common landing page design components:
- The use of bright colors and patterns to grab users' attention.
- The use of photography and videos to capture users' attention.
- The use of call-to-action buttons and other forms of interactivity.
- The use of countdown timers or other forms of urgency signals.
- The use of web forms to capture users' information like name and email address.
Types of Graphics and Animations
There are many types of graphics and animations you should use on a landing page.
Some popular types of graphics and animations are:
Video
Video landing pages are a great way to capture people's attention and convert them into customers.
They work well because they provide a unique experience that separates them from other websites.
Images
Use images on the landing page to represent your product or service.
Images create an emotional connection with the visitor, which can increase conversion rates.
Call-to-Action Buttons
Call-to-action buttons are a vital part of any landing page design.
They should be placed strategically on the page to invite visitors to complete the purchase process.
Infographics
Infographics are an attention-grabbing element on a landing page.
Infographics display additional information about the product or service you are offering.
Micro Animations
Micro animations provide movement or transition to colors and objects like images, icons, or text to create a unique user experience.
A micro animation is perfect for highlighting crucial sections of landing pages or actions on the site you want people to perform.
Countdown Timers
One of the most common design trends in landing pages is countdown timers. This type of timer helps to create a sense of urgency and stress relief for visitors.
Countdown timers create a sense of anticipation before a sale or encourage visitors to take action.
Types of Design on Landing Pages
There are a few types of design that you can use on your landing pages.
The most common is the classic landing page design, a single page with a header, body, and footer.
But you can also use hybrid designs, which mix the classic landing page design with elements from other web pages, like e-commerce or blog pages.
The most important thing to remember when designing your landing pages is to keep them simple and easy to understand.
You want your visitors to take action right away.
Stick to straightforward text and images and arrange them concisely.
Making Your Landing Pages Look Great
One of the most important things you can do on your landing page is to make it look great.
A well-designed landing page will be eye-catching and easy to understand.
First and foremost, ensure that all your content is well-organized and easily accessible to help your users find what they are looking for faster, increasing conversion rates.
Try Explainer Videos
Landing pages are often the first point of contact between a business and a potential customer. As such, it is crucial to make an excellent first impression.
One way to do this is by using an explainer video on your landing page.
An explainer video is a short video that explains your business or product. It is a great way to grab attention and give visitors a quick overview of your offer.
Explainers highlight the features and benefits of your product or service or introduce your brand.
There are a few things to remember when using explainer videos on landing pages.
First, make sure the video is high-quality and professional-looking.
Secondly, keep it short - around two minutes is ideal.
Finally, include a call-to-action (CTA) at the end of the video, so viewers know what to do next.
If done well, explainer videos can be a great way to make an excellent first impression and increase conversions on landing pages.
Make Use of Social Proof
Social proof on your landing page can be a powerful way to increase conversions.
Social proof is the principle that people are more likely to do something if they see that others are doing it. Reviews and testimonials can be effective. When people see that others have succeeded with your product or service, they are more likely to plunge themselves.
You can use social proof on your landing page in a few different ways.
One is to include customer testimonials. These can be in the form of written testimonials, video testimonials, or even testimonial photos.
Another option is to include customer reviews from sites like Amazon, Google, or Yelp.
Finally, include social media widgets showing how many people have liked or shared your page.
Social proof is a great way to increase conversions on your landing page. Make sure to choose a suitable method for your business and target audience.
Lead-Capture Forms
Lead-capture forms are one of the most critical elements of a landing page. Collecting information from potential customers allows you to market to them more effectively.
When designing a lead-capture form, there are a few things to keep in mind.
First, the form should be short and to the point. It should only ask for the necessary information.
Second, the form should be easy to understand and use. The fields should be clearly labeled, and the overall design should be simple and clean.
Third, place the form in a prominent location on the landing page. It should be above the fold or visible without scrolling so visitors can easily find it.
And finally, the form should have a solid call to action (CTA) that encourages visitors to fill it out.
Lead-capture forms are an essential part of any landing page. By following these best practices, you can ensure that your forms effectively collect leads.
Using Lead Magnets
One popular lead-capture method involves using a lead magnet.
A lead magnet might be a white paper, limited trial, or discounted product that you offer your visitors to encourage them to sign up.
You can also use forms to gather information about your visitors.
For example, you can ask them to provide their name, email address, phone number, and any other information needed to add them to a predefined list segment.
Use this information to contact them later about your products or services with improved personalization and targeting.
Call-to-Action (CTA) Buttons
One of the most critical elements of a landing page is the call-to-action (CTA) button. This button should be prominently displayed and easy to find.
The text on the button should be clear and concise, telling visitors what they need to do next.
The color of the CTA button is also important. It should be a color that stands out from the rest of the page and is easy to see.
A good rule of thumb is to use a color that contrasts with the page's background color. For example, if the page's background is white, the CTA button could be dark, like blue or black.
The size of the CTA button is also important. It should be large enough to be easily seen but not so large that it takes up too much space on the page.
Finally, the position of the CTA button is essential. Include it in an area where it is easy to see and reach, for example, near the headline or under your intro copy.
"Thank You" Confirmation
One of the most critical elements of landing pages is the "Thank You" confirmation page that a visitor sees after they have completed an action, such as filling out a form or making a purchase.
The confirmation page should show the visitor that their action was successful and that you received their information.
The confirmation page should be simple and easy to understand. The page should contain a short message confirming that the visitor's action was successful and any relevant instructions on what to do next.
The confirmation page should also contain a call-to-action (CTA) for the visitor to take further action, such as subscribing to a newsletter or downloading a white paper. The CTA should be clear, concise, and easy for visitors to find and click on.
Finally, the confirmation page should contain contact information for the business in case the visitor has any questions or problems. It should include an email address, phone number, or social media links.
The most important thing is to ensure that the confirmation message is clear and concise.
You want your visitors to be clear about the next steps.
Email Automation
Email automation is a great way to improve your landing page conversion rate.
By automatically sending follow-up emails to visitors who don't convert on your landing pages, you can stay top-of-mind and increase your chances of making a sale.
Here are a few things to remember when setting up email automation for your landing pages.
First, ensure that your emails are relevant and targeted to the visitor's interests.
Second, keep your emails short and to the point. Don't try to sell the visitor on your product or service in the email; provide them with easy access to the information our resources that you promoted on your landing page.
Finally, make it easy for visitors to unsubscribe from your email list if they no longer want to receive your emails.
By following these best practices, you can ensure that your email automation campaign is effective and helps to improve your landing page conversion rate.
Landing Page Testing and Optimization
Testing and optimizing your landing page is essential to ensure it is effective.
Here are a few key things to remember when testing and optimizing your landing pages.
First, make sure that your landing page is mobile-friendly. More and more people are using their smartphones to access the internet, so making sure your landing page looks good on a small screen is essential.
Second, test different versions of your landing page to see what works best. Try changing the headline, the images, the call-to-action (CTA), or the copy. Test one change at a time to see which change had the most significant impact on your conversions.
Third, use heat maps and analytics tools to see how people interact with your landing page. Heat maps show where people are clicking on your page, while analytics tools will tell you how long people are spending on your page and what they do after leaving. This information can be crucial to optimizing your landing pages.
By following these tips, you can ensure that your landing pages are effective and help you achieve your business goals.
Use A/B Testing Tools
There are several A/B testing tools available that test different landing page designs. Some popular A/B testing tools include Google Optimize, Optimizely, and Visual Website Optimizer.
It is essential to select the right A/B testing tool for your needs. Each has its strengths and weaknesses. For example, some are better suited for small-scale tests, while others are more appropriate for large-scale trials.
When choosing an A/B testing tool, it is vital to consider the cost. Some devices are free to use, while others charge a monthly fee.
Once you have selected an A/B testing tool, you must create two landing page versions. The first version is the control page, and the second is the test page. You will then need to drive traffic to both pages and track the results.
The results of your A/B test will help you determine which version of your landing page is more effective. If you find that the test page outperforms the control page, you can implement changes on your live site.
Use Conversions as Feedback
After you've tested different variations of your landing pages, use the data from your conversions to help you optimize them further.
For example, you may find that one variation converts better than another based on your specific goals for that page (such as increasing sign-ups or leads).
This information will help you improve your landing pages even further!
Landing pages are a great way to collect feedback from your visitors.
By tracking how many people complete a conversion action (such as signing up for a mailing list or making a purchase), you can get valuable insights that can help you improve your site.
Use Google Analytics
Google Analytics is a free and easy-to-use tool to analyze the effectiveness of your landing pages.
You can also learn how users interact with your landing pages (e.g., time spent, bounce rate) to determine whether your landing pages lead to conversions.
The Landing Pages report (available in Behavior –> Site Content –> Landing Pages) contains all this information. Page by page, you'll find a variety of valuable metrics.
Integrate Google Search Console
If you're looking to create a high-converting landing page, one essential element is Google Search Console integration.
By connecting your landing page to Google Search Console, you can track your page's performance and ensure that it's appearing in search results.
Connecting your page can help you identify any areas for improvement and ensure that your landing page is helping you achieve your business goals.
Create High-Converting Landing Pages
You want to create high-converting landing pages. You know that a great landing page can make a big difference in your business. But you need more time or the skills to create one yourself.
Don't worry; you're not alone. Many businesses need help creating conversion-focused landing pages. And that's where we come in.
We are a team of professional web designers and developers. We have years of experience creating high-converting landing pages for businesses like yours.
We will work with you to understand your business and your goals. Then we will create a custom landing page to convert visitors into customers.
Contact us today if you want to increase your conversion rate and grow your business. We would be happy to discuss your needs and show you how we can help.
For further reading about landing page design, check out this landing page design guide.