In today’s era of digital marketing, professional branding services will involve much more than basic graphic design, a logo, or an appealing color scheme. Your brand is a way for people to distinguish you in a mass of promotions and information. How will you make your brand stand out?
64% of women and 68% of men have felt an emotional connection with a brand - will they feel one with yours?
Below, we explain what makes up a good brand and the top 5 reasons why you should hire professional branding services to take care of the branding process for you.
What Is a “Brand?”
As Jeff Bezos says, “Your brand is literally what people say about your business when you’re not in the room”. Essentially, your brand is how people think and feel about your company.
A few elements help to create your brand. Many marketers will agree that many of the following make up a comprehensive brand:
- Design style (logo, colors)
- Website and digital marketing
- Social media presences
- Customer service
- Company culture
- Brand philosophy
A strong brand is one that will stand out with a unique, quality message. It will have a great philosophy a relevant message.
Take Apple fans. Even when they’ll admit that an Android phone has a better quality camera or runs more quickly, they’ll keep using their Apple phone.
Why? Because of the brand. Apple products have a sleek look and have been associated with innovation since the brand’s inception.
And branding is more than just a way for a customer to identify with a company. It's also a way to give more confidence to a business owner their company is accurately reflecting their vision.
Understanding what makes up a great brand and the importance of your brand makes it clear why hiring professional branding services should be at the top of your list.
Below are 5 benefits of branding services that you can’t get from an in-house designer or using free tools like logo makers.
1. Gain a Fresh Perspective
As a business owner, you’re going to have a particular vision for your business. But what you see may be far different than what your audience sees.
For instance, your goal may be to establish a retail company that offers the best quality clothing on the market. Right now, though, you’re still in the process of supplying the best quality products.
A branding agency will bring their fresh perspective to your business to help you showcase your strengths while you work on your weaknesses. Instead of focusing on the quality of your product, a branding team may help you find another center for your branding message as your company grows and develops.
2. Build a Better Foundation
You likely already know that a marketing service for personal branding will be able to provide you with more expertise than a generic branding tool or in-house team member.
Marketing agencies that offer branding services will have a whole team made up of experts who can give you the best results possible.
But we wanted to focus specifically on what benefit this expertise will bring that you may not have considered, and that is a better foundation for your brand.
Companies often go through rebranding looking to stand out now. They want a new product line to stand out, or they want to reimagine their company after an unsuccessful few months.
But company leaders who rebrand their company or new business owners who are creating their brand for the first time may not have the foresight to develop a brand foundation that will work as the business transitions.
Branding efforts will be able to design a brand that gives your business a better foundation - it will work both for your business’s current state but also can work with your business as it changes and goes.
3. Achieve More Cost-Effective Brand Campaigns
In general, media spending is greatly wasted. Research shows that digital advertising wastes almost 50% of impressions. And when you don’t have mastery in forming your digital presence, you will waste time and money with your rebranding strategy.
Using a professional branding team will save you time and money in the long run. After you make the initial investment, you can trust that the changes they make will be backed by reach and experience.
Instead of going through the trial-and-error of creating a new branding strategy yourself, you can focus on areas of your operation in which you excel. And specializing will make your business much more successful, rather than trying to focus on too many things at once.
4. Plan a Comprehensive Brand Strategy
By now you’ve probably come to realize that company branding involves a lot more than relying on the skills of an in-house designer or using free online tools to create your social media templates.
Branding is actually a far more analytical process than you may think - the creative piece only comes at the end once you’ve conducted your research.
A professional branding service understands that the key behind any branding effort is to raise awareness. It has to do with factors like sales, human resources, and even how the product is engineered.
A brand marketing company will take into account all of the factors that distinguish your company to conduct relevant research and design. For instance, what may just be a color choice to you will be a whole color psychology process for a branding team.
5. Boost Brand Credibility and Authority
Lastly, branding experts will use their knowledge to make your brand a source of credibility and authenticity. They’ll use their knowledge of similar businesses and current branding trends to design one for you that stands the test of time.
The stronger your brand is, the more positivity you’ll attract. From new talent to investors, these key members for your business will be discovered after professional branding services helps you develop that timeless look.
Use Professional Branding Services
You can transform your company from an unknown entity to a household name with the proper branding. And with the help of professional branding services, you won’t have to do it alone.
Get started with Binary Glyph team to learn more about our services. We’re looking forward to working with you!