As a business owner, you know that your brand is your most valuable asset. You want to ensure it's well represented online and in the physical world, which means constantly working to improve and push your brand forward.
Branding is essential for a few reasons.
- First, it helps businesses stand out from their competitors.
- Second, it establishes a company's identity and reputation.
- Finally, it helps customers find and buy the right product or service.
In fact, in today's culture, people think less about the product and more about the brand when they purchase. This is why the impact of your brand can make or break your business.
Below we discuss nine things you can do this week to help your brand flourish. But first, let's have a quick refresher on what makes and drives a brand.
What is Your Brand Identity?
One of the first things you need to do when developing your brand is to figure out your brand identity. This unique identifier will differentiate your brand from others on the market.
Your brand is the total of everything that makes you unique. It sets you apart from your competitors and what consumers can associate with when considering your products or services.
Consider what makes your business unique, what differentiates it from its competitors, and how you can visually express that. Then ensure everything associated with your brand aligns with those values—from your website design to the graphics on your product packaging.
Your brand should also be recognizable and appealing to potential customers. It would be best if you created a visual identity that is both contemporary and timeless, one that will stand the test of time.
Your brand identity should be easy to remember and inspiring for customers. It should be something customers can feel pride in and use to communicate with other customers. It should also be easily translated into different languages.
Your brand should reflect your core values and commitments as a business. It should be consistent across all marketing efforts, from your website and social media profiles to your advertising and product packaging.
Your brand is an integral part of your overall marketing strategy, and it's worth investing time and resources into creating a solid identity that will stand the test of time.
What is Brand Forward Thinking?
Brand forward thinking: proactively planning for the future and focusing on your brand's vision will help you differentiate yourself in a constantly changing, competitive world.
There are several things you can do to help push your brand forward.
Think about how you can grow your brand. What new opportunities do you have to reach new customers? What new products or services could you offer? Remember, always looking ahead and expanding your reach is essential.
Stay up to date with the latest trends. Keep your brand current by following the latest trends in marketing and communication. This will show that you're committed to keeping your brand relevant and appealing to potential customers.
Make sure your branding is consistent across all channels. Your branding should be consistent across all your marketing materials – website, social media, print ads, etc. This will help create a unified look and message for your customers and increase revenue by up to 23 percent.
Celebrate milestones and successes! Honoring essential milestones and successes can help build trust and credibility with potential customers. It can also create a sense of excitement and anticipation around what's next for your brand.
Stay organized and on top of your brand marketing efforts. Keep track of what's happening with your branding so you can make the most effective decisions. This will help you stay ahead of the competition and maintain a strong market position.
Remember, always looking ahead and expanding your reach is essential. These brand forward-thinking tips will help you to do just that.
1. Define Your Core Values
One of the most important steps you can take to promote your brand is to define your core values. This will help you to focus your marketing efforts and create a clear vision for your business.
89% of consumers will stay loyal to a brand that defines and shares their values.
Your core values should reflect the ideals and principles vital to you as an individual and a company. They should be broad enough to encompass all aspects of your business but specific enough that you can articulate them clearly.
To define your core values, ask yourself what matters most as a business owner.
- What are the things that make your business unique?
- What makes it stand out from the competition?
Once you have identified your core values, ensure they are reflected in everything you do as a business owner and your marketing materials.
By defining your core values, you will ensure that your brand continues to reflect who you are and what matters most to you as a business owner.
2. Write a Mission Statement
There is no better way to start your week than by writing down what your brand stands for. This will help you stay on track and focus on what you're trying to achieve.
Your mission statement should be concise yet powerful. It should communicate your brand's core values and why they are essential. Keep it brief so people can understand it quickly.
Consider what makes your brand unique and how to bring those qualities to the forefront this week. Share information about new products or services that highlight those strengths.
You might also want to produce a video or launch a new digital marketing campaign highlighting your values.
Creating a clear mission statement can drive positive change for your brand this week.
3. Establish Your Brand Voice
One of the most important things you can do to promote your brand is to establish your brand's voice. This means finding your company's best tone and style and using it consistently across your messaging.
You can do this by creating content consistent with your branding – for example, writing blog posts focused on your industry or writing copy that sounds like you would say it to a customer.
You can also use your marketing materials, such as website copy and social media posts, to reflect your brand's tone and style.
Establishing a consistent brand voice will help to build trust and credibility with your customers. It will also make it easier for them to find the information they seek and make decisions based on what they know about your company.
4. Create an Integrated Marketing Plan
Creating an integrated marketing plan is one of the most important steps to promoting your brand. This plan will encompass all your marketing efforts, from online and social media marketing to traditional advertising and PR.
By creating an integrated plan, you can better track your campaigns' progress and determine the best methods. You will also be able to make adjustments as needed, ensuring that your brand is reaching its target audience.
An integrated marketing plan is essential for new businesses and helpful for companies starting to grow. By incorporating new strategies into your plan as needed, you can keep your brand top-of-mind and ensure continued growth.
If you're interested in learning more about creating an integrated marketing plan or want help putting together a plan for your business, contact our team today. We would be happy to discuss your specific needs and provide tailored advice.
5. Secure Your Trademark
One of the most important things you can do to promote your brand is to secure your trademark. You own the rights to that name and logo if you have a trademark. This gives you the power to protect your brand from other companies that may try to use it without your permission.
To secure your trademark, you must file a trademark registration with the US Patent and Trademark Office (USPTO).
This process can be complicated, but it's well worth the effort. Once you have filed the registration, you can start protecting your trademark by filing copyright and trade dress registrations.
Copyright protects written works, while trade dress protects the look and feel of a product. Securing these registrations will help to protect your brand from competitors who try to imitate it.
By taking these steps, you can ensure that your brand identity is protected and promoted most effectively.
6. Hire a Talented Graphic Designer
If you want to improve your brand, you need to hire a brilliant graphic designer. A good graphic designer can help you to create unique and eye-catching designs, and they can also help you to develop marketing materials and websites.
There are many different types of graphic designers, so it is essential to find the right one for your business–one that can command both the creative and technical requirements to make a cohesive brand that works in both digital and print.
7. Hire a Brilliant Copywriter
Creating content is not easy.
You should hire a brilliant copywriter and a professional graphic designer to help you create high-quality content for your website and social media channels.
Copywriters know how to write engaging and persuasive copy that will get people to take action, whether signing up for a mailing list or clicking through to your website.
They can help you create effective headlines, video scripts, and social media content that speaks to your audience.
Don't underestimate the power of a good copywriter—their skills can help you achieve results you never thought possible.
This will help to increase visibility and engagement with your audience, which will, in turn, lead to more business opportunities.
8. Hire an Engaging Spokesperson
Hiring an engaging spokesperson is vital to help your brand move forward.
A spokesperson is someone who represents your brand and speaks on its behalf. They can help to promote your brand and attract new customers.
Take care in choosing the right spokesperson for your company, and ensure they are well-educated and have the right personality for the job. They should be able to articulate your brand's message clearly and convincingly.
Ensure your spokesperson is available for media interviews, social media posts, and other promotional activities. They should be comfortable talking about your brand on a variety of platforms.
By hiring an engaging spokesperson, you can help to boost your brand's visibility and reputation.
9. Measure and Analyze Your Brand Strategy
One of the most important things you can do to improve your brand is to measure and analyze your results. This will help you identify what works and what doesn't, so you can continue to improve your marketing strategy.
Another important thing you can do this week is to keep track of your social media followers and engagement rates. This will help you see which posts are getting the most attention and whether or not your content is resonating with your audience.
Finally, it's essential to continue to develop and promote your brand message. Ensure you use clear, concise language that resonates with your target audience.
By following these simple tips, you can help improve the overall visibility of your brand.
Do You Need a Brand Refresh?
If your business wants to refresh its image, it might be time to consider a new brand identity.
A brand refresh can help your business:
- Create a more consistent message across all channels
- Improve your branding across all platforms, including web, social media, and print
- Create a more differentiated image from your competitors
- Enhance customer loyalty and awareness
- Increase sales and market share
If you are considering a brand refresh for your business, we can help. Our team of branding professionals can create a new identity to help you stand out from the competition.
Creative Branding Services to Push Your Brand Froward
This week, you can work on your brand forward-thinking by creating creative content that connects you with your customers.
This can be done through blog posts, social media posts, and traditional advertising. Doing this will create a connection with your customers that will help you sell more products and services.
If you don't implement a well-thought-out digital marketing strategy, you may waste time and money with no results to show for it.
Binary Glyph Media is eager to work with you on pushing your brand forward.
We develop digital marketing strategies that help your company achieve its goals. One of our services is creating a custom content marketing plan.
Our professional team can help you craft an effective plan to take your digital marketing to the next level!
Call us today to learn how!